Infographic: Direct Mail Technologies

Direct mail has always been a strong medium for many marketers, and the emergence of new technologies gives marketers new, exciting ways to communicate their messages. By incorporating technology, recipients can engage with a mailer via their smart phone or tablet, seamlessly blending the world of print and digital. The question then, is what technologies exist?

By providing a side-by-side comparison of four primary technologies, this infographic will help you answer the following questions:

• Is direct mail technology the right move for my marketing?
• If so, which technology is the best fit for my goals, audience and message?