Suttle-Straus Announces G7
Master Printer Certification

Suttle-Straus, Waunakee based communications company, has just announced their certification as a G7 Master Printer, a distinction that places Suttle-Straus among a limited number of premier companies in the country to have adopted this state-of-art technology. Already an industry leader, this new technology places Suttle-Straus on the cutting edge as they bring their clients even closer and faster to accurate color without the “risk factor” that can linger in the print production management process. This technological expertise saves time and money, as well as insures accuracy, consistency and quality.

“Earning our G7 certification was an important goal that we are glad to have achieved, but the real benefits of the certification go to our customers, who see the end result,” said John Berthelsen, president of Suttle-Straus. “Customers can now enjoy faster make-readies, closer proof-to-print matches, and the highest print quality that is currently available.”

Color management across all printing processes is often the most difficult area to manage – especially when dealing with multiple printers, multiple production methods, staggered production dates, and short production time frames. The G7 program relies on expert training, highly calibrated systems and annual qualification and recertification to maintain processes and standards.

“For many customers, their color is their brand, and protecting their brand by getting their color correct every time is extremely important to us,” explained Berthelsen. “We are using the G7 system for our conventional, digital and wide format processes which give us a consistent result throughout our entire plant.”

Suttle-Straus is a communications solutions provider serving the south central Wisconsin and Chicago markets. Services provided by the company include web enabled solutions, one through six color sheetfed and web printing, variable data imaging, and distribution services. The company specializes in corporate communications, direct mail, and advertising materials.