Pick Your Print Poison: Halloween Inspired Marketing


Halloween time presents an opportunity for companies to get creative and fun with their marketing. We’ve had a lot of fun recently creating some unique and interesting interactive Halloween-themed pieces through traditional print and wide format that we thought we would share for inspiration.

Interactive Prize Reveals:

Coffin of CashBlogImages-Inside_700x400-coffin-2.jpg
No fear here! Only screams of joy were heard when these coffins were opened to reveal cash prizes for VIP members of Ho-Chunk Madison Casino. These were printed 4 color plus a white ink on 12mm black PVC. At 12" x 6" this “Coffin of Cash” was a big hit at a themed event.

Mummy Peel to Reveal
"Mum's the word!" Prizes were only revealed for Ho-Chunk Gaming's VIP members through a peel off sticker on this custom giveaway.

Fun Games:

Boo Your NeighborBlogImages-Inside_700x400-hanger.jpg
Has a friendly ghost visited your house with yummy treats this Halloween season? American Girl hopped on this fun neighborhood trend by creating their own "You've Been Boo-ed" door hanger for kids to share with neighbors.

BINGO CardsBlogImages-Inside_700x400-Bingo.jpg
Great Wolf Lodge also used our variable data capabilities to create individualized bingo cards for their latest Howl-O-Ween events, produced on 14 mil cover ultra digital polyester stock in our Wide Format department.

Event Signage:

Glow in the Dark Promotional Signage

This event signage for a Halloween event featured a glow in the dark substrate, perfect for a spooky night! The poster was printed in our Wide Format department on a 38” x 54” vinyl remnant, and the floor decals were produced on a 24” roll material with texture to prevent slipping.

See these and more on our Holiday Inspirations Pinterest board.

About the author

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Christine Edgren

Christine Edgren

Christine is the Graphic Design Team Leader at Suttle-Straus with over 13 years of design experience, 11 of those years with Suttle-Straus. Her background includes agency and in-house environments working on everything from brand development to painting a life-size cow for CowParade Wisconsin. Christine enjoys collaborating with clients on a variety of projects, seeing them through from concept to completion. Her passion for typography, design and unique papers led her to also teach aspiring designers at Madison College. Aside from her love of design, she enjoys being outdoors all year round with her husband, two kiddos and border collie mix rescue.
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Topics: Design