Infographic: Collateral Audit Workflow
Through years of marketing, you've likely built up an impressive library of collateral ranging from whitepapers to sales collateral and everything in between. All to often, however, collateral fails to be revisited after it's been created and promoted. Over time, this can lead to out-dated information and poor communication of your company's key messages.
To avoid build up of stale marketing collateral, it's important to conduct a collateral audit every so often to determine the use and accuracy of a piece. We've created a handy infographic to help you with this task. It will walk you through a variety of considerations when reviewing the value of each piece so you can easily determine if it's worth keeping, updating or archiving.