How-to: Folded Self Mailer Standards

Is your direct mail piece a folded self mailer? By definition, a folded self-mailer (FSM) is an advertisement, booklet, or the like, that has space for a name, address, and postage and can be mailed without a wrapper or envelope.

If designing a folded self mailer, our how-to guide can be a great resource to ensure your piece adheres to USPS regulations. Learn what's expected in terms of specifications, sealing methods, perforations and more.

 

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