Suttle-Straus Announces Webinar on Higher Education Fundraising

Suttle-Straus, a print, mail and marketing services provider in Waunakee, is hosting a complimentary webinar on "7 Touches 7 Ways: Tips for Success in Higher Education Fundraising."

Hear how the University of Wisconsin Foundation effectively communicates with alumni and supporters using comprehensive multi-channel campaigns to fund their non-profit mission. Debbi Peterson, Senior Manager of Data and Production, Marketing and Communications, Wisconsin Foundation and Alumni Association:

  • Shares the essential resources that make the difference in the quality of campaign outcomes.
  • Showcases the importance of audience data
  • Demonstrates the marketing steps used to form a strategy
  • Reviews executed examples across channels and tactics

7 Touches 7 Ways: Tips for Success in Higher Education Fundraising
Date/Time: Wednesday, October 30, 2019 12:00-1:00 PM Central Time
Speaker: Debbi Peterson, Senior Manager of Data and Production, Marketing and Communications, Wisconsin Foundation and Alumni Association
Cost: Complimentary
Register here:

About the Speaker:
DebbiPeterson200Hailing from Boulder, Colorado, Debbi moved to Madison and began work with the UW Foundation 14 years ago. Holding a number of positions over the years has resulted in a creative problem solver specializing in bringing marketing projects to life.

Debbi loves printing and the entire production process. This love of the industry and her expert competencies allow her to manage complex projects, guiding staff and external vendors on WFAA’s highest-profile initiatives. Year after year she has delivered flawless execution while meeting budgets and ensuring quality results. Debbi’s relentless pursuit of quality and accuracy, combined with her institutional knowledge, has made her a true asset to the mission of the organization.

Debbi is a certified USPS Mail Design Professional, was awarded the PCC Greater Madison Area Industry Person of the Year Award in 2018, and was part of the team awarded by CASE the Circle of Excellence Award gold medal for the 2017 WFAA Annual Report printed book.

Similar to living in Colorado where mountaineering played a major role in Debbi’s free-time she now kayaks the local lakes, rivers and the Great Lakes.

About Suttle-Straus (
Suttle-Straus provides comprehensive marketing solutions that incorporate creative design, mailing, fulfillment, distribution, wide-format, and conventional and digital printing services. Our S4 Marketing Resource Center combines these services with cutting-edge technology that advances clients’ marketing abilities and speed to market. Through long-term, collaborative client partnerships, Suttle-Straus is able to continue producing quality products, exceeding expectations, and offering innovative products and services.

About the author

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Maeghan Nicholson

Maeghan Nicholson

Maeghan is the Director of Marketing at Suttle-Straus. A journalist at heart, she has used her writing skills to develop corporate thought leadership campaigns designed to make business-to-business connections. In her role, she manages all aspects of marketing and advertising, from website updates and content creation to conferences and events.
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