Blog - Suttle-Straus

Get Ready for Savings in the New Year with 2026 USPS Promotions

Written by Rob Hanks | Nov 19, 2025

The United States Postal Service (USPS) has announced the details for the promotions for 2026. There are five promotions, along with two add-ons that can be stacked on top of of these promotions. Four of the 2026 promotions were available in 2025, while one new promotion has been added: "Catalog Insights".

The calendar for the 2026 promotions show that all five promotions have different timeframes, while the two add-ons can be stacked on top of the promotions all year long. We will now go through each of the promotions on an individual basis.

Tactile Sensory and Interactive Promotion

This promotion is for First Class Letters, Cards, and Flats along with Marketing and Non-Profit Mail Letters and Flats. Periodicals, Bound Printed Matter, and Media mail are not eligible for this promotion.

This promotion is designed to have mailers create mail pieces that excite the addressee using multi-sensory experiences by using special effects featuring, sound, smell, texture, and even taste. You will need to submit a printed mail piece for approval to the USPS.

The postage discount for an approved mail piece is 5% and the discount will be taken off at the time your mailing is submitted to the post office.

This can be done using coatings, creating interactive mail pieces with pop-ups, pull-outs, infinity folds, or other dimensional feature including trailing edge die cuts (Ted C).

The sign up period starts on Oct 15th and runs through June 30th and the promotion runs from January 1st until June 30th. The Resource Guide for this promotion is located at https://postalpro.usps.com/promotions/26-tsi.

Integrated Technology Promo

Just like last year you can decide when you would like the integrated technology promotion to begin and when it will end. You pick the start date, and you then have six consecutive months to use the promotion for a 5% discount.

The sign up period begins on Nov 15th, 2025 and runs until December 31st, 2026. The promotional period is any running 6-month period of time in 2026 that the mail owner chooses. You can go from Feb 1st to July 31st for example. You cannot break up your six months, they must be consecutive.

This promotion allows mailers to send First Class Letters, Cards, and Flats along with Marketing and Non-Profit Mail Letters and Flats. All other categories of mail are not eligible for this promotion.

This promotion encourages mailer to add one of these eight technologies:

  • Augmented Reality (AR)
  • Mixed Reality
  • Virtual Reality (VR)
  • Integration with Voice Assistant
  • Video in Print
  • Near Field Communication (NFC)
  • Mobile Shopping
  • Artificial Intelligence (AI)

QR codes can be used to trigger many of the technologies. The guidebook for this promotion is available at https://postalpro.usps.com/promotions/26-it.

Catalog Insights

This is a new promotion offering a 10% discount between October 1, 2025 and June 30, 2026 only on catalogs. I wrote a whole blog on this one separately, you can read it here: Catalogers Rejoice! USPS Catalog Insights Promotion is Here

First-Class Mail Advertising

This promotion is only valid on First Class Mail letters, cards and flats and the discount is 5%. The promotion sign up period is July 15th through December 31st, and the promotion runs from September 1st through December 31st.

Ineligible Marketing Messages:

  • Content that promotes or suggests mail diversion like "going paperless" or "switching to eBilling"
  • Non-marketing messaging, such as a message about paying bills online
  • Informational messaging without a marketing message (e.g., hours of operation changed)
  • Marketing messaging must be on mailpiece and cannot only be on buck slips, stickers, note cards, etc.

More information about this promotion can be found here: https://postalpro.usps.com/promotions/26-fcma.

Continuous Contact

This promotion encourages marketers to plan campaigns with multiple touchpoints to adopt a more targeted approach that drives customer behavior.

It offers a 5% postage discount, but not on the first mailing, only its follow-ups. The promotion sign up period is February 15th through December 31st and then the promotion runs from April 1st through December 31st.

These repeated mailings must complement or build upon (but not duplicate) the initial mailing. You will need to submit both the initial mailing and the follow-up mailings, which should be related, but not identical.

Eligible Mailpieces:

  • Marketing MailĀ® letters and flats
  • Nonprofit Marketing Mail letters and flats
  • Content of eligible mailings must build upon/complement the initial mailing

Ineligible Mailpieces:

  • All USPS First-Class MailĀ® pieces
  • Periodicals
  • Bound Printed Matter
  • Media Mail
  • Mailings that are a duplicate of the initial mailing

Read more on the Continuous Contact promo here: https://postalpro.usps.com/promotions/26-cc.

Add-On: Informed Delivery

Informed Delivery used to be its own promotion, but in 2025 it became an add-on to any program above. It is no longer available as a standalone discount.

The mail owner will receive a 1% discount on postage. You can sign up for this promotion starting on November 20, 2025 and the promotion runs all year in 2026.

Read more about Informed Delivery in our blog: A Secret One-Two Punch to Combine Direct Mail and Email.

Add-On: Sustainability

Sustainability is another add-on to any promotion above. The mailer must qualify for and demonstrate one of the following certifications by submitting a Certificate for Review with URL:

  • Sustainable Forestry Initiative
  • Forest Stewardship Council

The mail owner will receive a 1% discount on postage. You can sign up for this promotion starting on November 20, 2025 and the promotion runs all year in 2026.

The team here at Suttle-Straus can help design or advise on ways to achieve discounts on your 2026 mailings, please reach out if we can be of assistance. You can also check out our on-demand webinar on the promotions here: https://www.suttle-straus.com/free-webinar-get-postage-savings-in-2026-with-usps-promotions.