The hiring marketing right now is tough. It is no longer enough to just put out a job listing online and watch the applications roll in. Job seekers currently have the upper hand and employers need to be on their "A game" to attract quality candidates for their open positions.
As part of their new 10-Year Plan, the United States Postal Service (USPS) has filed for a mid-year postage increase for Market Dominated products. The increase averages 6.8% across First Class, Marketing Mail, Periodicals, Package Services and Special Services. Flat rate mail and Packages will have a higher average rate due to the fact they are not meeting the cost associated with delivery. The USPS call these products "under water."
Corporate wellness programs have become a key part of a company's benefit offerings. After all, healthy and happy employees are more engaged and productive. Companies use health-related promotional products for their wellness programs in a number of different ways:
Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:
A non-profit's annual appeal is a critical campaign to sustain their good works. Here are six techniques you can consider that have led to improved results in recent campaigns:
Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.
Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.
During the pandemic, many people have taken the opportunity to work on their golf game - we've heard from local clubs that rounds played in 2020 jumped 15-20% when compared to the previous year.
If your target customer or prospect is on the golf course regularly, then a promotional product can be a great gift to keep your branding top of mind. Here are four (fore!) or five ideas to get you started:
Playing chess is back in vogue now, thanks to the Netflix show The Queen's Gambit. If you want to win at marketing, you can take some basic chess principles and apply them to your own plans for 2021:
Corporate franchisor marketing teams put in countless hours and Herculean effort into the overarching marketing strategy that protects the brand and serves the franchisees. The most successful 'zors provide their 'zees with a Marketing Playbook featuring all the approved marketing channels, collateral, assets, examples and how-to's making marketing at the local level easy, affordable, and attainable. They know that when franchisees win, everyone wins.