Effective July 12, 2026, the United States Postal Service (USPS) will be increasing postage rates. We do have some good news about the adjustments. The Retirement Authority has been eliminated to help keep the average rate increase at 4.8%. One more bit of good news is that the USPS is only allowed to raise rates one time per year. It appears that the increases will be taking place in July. I am using screenshots from Sharon Owens presentation from April 17, 2026.

The USPS has also "estimated" that the average increase per year will be 6.3% in July 2027, 4.9% in July 2028, and 4.7% in July 2029. This will give the industry an idea of what to expect for future adjustments and be able to plan marketing and postage budgets. Again, this is only an estimate, and final adjustments will not be known until April of 2027 2028, and 2029.

In a digital world overflowing with unread emails, physical mail demands attention. Adding a tip-on promotional product—a physical gift temporarily attached to a mailer with a glue dot—transforms ordinary correspondence into a high-response marketing vehicle. This strategy gives recipients a tangible reason to engage with your brand.

2026 swag marketing trends focus on premium quality, sustainability, and high utility, with a strong emphasis on dual-purpose items. Top trends include high-capacity drinkware, cozy wellness apparel, and streetwear-inspired, eco-friendly goods that prioritize comfort, functionality, and brand storytelling over generic, disposable, high-volume swag. Choose your next swag giveaway from the thoughtfully-curated products in these trending categories.

What is dye sublimation?

Dye sublimation is a digital printing technique for fabrics that uses heat to turn ink into gas, which then penetrates and permanently dyes polyester fabric fibers. Unlike traditional methods (screen printing) that just sit on top of the fabric, sublimation becomes part of the material itself, resulting in a zero-feel (no raised ink), durable, and fully-breathable garment. 

The United States Postal Service (USPS) has announced the details for the promotions for 2026. There are five promotions, along with two add-ons that can be stacked on top of of these promotions. Four of the 2026 promotions were available in 2025, while one new promotion has been added: "Catalog Insights".

The Giving USA 2025 Annual Report on Philanthropy showed that gifts to education non-profits increased by 9.9% last year, for a total of $88.32 billion. Are your university foundation campaigns delivering maximum value? Make sure you are following these five best practices so no money is left on the table:

We are well into September and it’s time to think about getting your packages shipped for delivery before the holidays. I am getting a jump on this year’s blog, thus you have plenty of time to purchase, wrap, box, and ship your gifts to arrive in time. Here are some dates to remember so your items arrive on time and at the best rates.

For those who mail catalogs, how does a 10% discount on your postage sound? The United States Postal Service (USPS) is starting a new promotion called the Catalog Insights Promotion and it gives a 10% discount on postage for catalogs only. The registration period starts this month on August 15, 2025, and ends on June 30, 2026. The promotion period is October 1, 2025, and ends on June 30, 2026. Not only is this the promotion with the largest discount, it is also the longest running promotion. Here is a link to the Catalog Insights Guidebook on Postal Pro.

Whenever you work within a new industry, the jargon can make you feel like you've entered a foreign country. The printing industry has its own language, with some terms that sound like a word you know, but mean something totally different. Here are eight print terms you should know to start:

*Please sit down and brace yourself before reading the rest of this blog.*