The 2023 USPS Promotions Calendar has been published and a few changes to note from previous years. Four of the 2022 promotions are repeating again in 2023. The USPS also has added a couple of new promotions and those are the Reply Mail IMbA Promotion and the Retargeted Mail Promotion. In order to give the mailing industry time to set up the new promotions, those will be done later in 2023.
So you're ready to try a direct mail postcard campaign, but you're unsure how to get started. Follow this guide for designing your first postcard:
It's year 3 of the United States Postal Service's (USPS) 10-Year Plan, and the USPS is raising postage rates for Market Dominated products on January 22, 2023. The increase averages 4.2% across First Class, Marketing Mail, Periodicals, Package Services and Special Services.
The stores just took down the Halloween decorations and online pre–Black Friday sales are ramping up, which means it's time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates. Please note that the USPS has placed a temporary price increase again for the 2022 holiday season.
While online marketing portals obviously benefit the marketing department by helping to control the brand and ensure that only the most up-to-date versions of marketing materials get used, they can also dramatically improve the way other departments in your company get business done. Here are eight other departments (besides marketing) that can benefit from implementing a company marketing portal:
Branded drinkware is consistently one of the top selling categories of promotional products. 78 percent of consumers — nearly eight in 10 — say they own promotional drinkware. Who doesn't love a great water bottle or coffee cup?
During this period they are calling the "Great Resignation," it's harder than ever to recruit new employees. Making sure you retain these new team members starts with making a great first impression when welcoming them to the company.
Custom apparel can act as a walking billboard for your company, whether it is worn by your employees or your customers. When sourcing branded apparel there are five things you should consider:
Just like road signs help you find your way by telling you what route you're on or what is coming up at the the next highway exit, wayfinding signage can help people navigate inside buildings they have never visited before.
To the untrained consumer, a menu can seem like a simple printed item. But for some companies, it's their most valuable piece of marketing! Menus can affect many downstream measures of business success, including customer experience, revenue and profitability. Here are 8 pieces of advice to make sure your menu is the best it can be:
