Planning to exhibit at a tradeshow or conference means juggling a lot of tasks and project management. Here's a timetable to help you plan your company's presence at the next sponsored event:
Our Creative team was very grateful to have the opportunity to attend the HOW Design Live conference this year in Chicago. For those of you who may not know, this is one of the top design conferences for creatives. We wanted to share some of the common themes we noticed throughout the conference, as well as our overall experience and some recommendations.
In today's job market, attracting and retaining employees is key to keeping your business running at its full potential. Since people spend the majority of their waking hours in the office, corporations are making it a priority to make their office spaces as welcoming and pleasant as possible for their staff and visiting guests. As you look to improve your office space, here are eight design trends to take advantage of:
We recently attended the Henry Stewart DAM conference in New York City and had the opportunity to chat with marketers using Digital Asset Management to organize all their images and collateral. DAM can solve a lot of problems by making assets accessible to all team members in a large company or network, but we uncovered a few challenges that DAM users are experiencing. Here are 7 DAM problems solved by an integration with a Marketing Resource Management platform:
When you are starting a printing project, there are a lot of decisions to make. One important decision is whether you should print using a digital press or a traditional offset press. There are many variables to consider so let's review your options here:
This week I'm writing from the 2019 International Franchise Association's Annual Convention in Las Vegas. Many of the agenda topics are around franchisor-franchisee relationships and how to keep franchisees engaged and enthusiastic about the brand.
Marketers know direct mail is a powerful channel to reach their customers and prospects. The DMA reports that direct mail response rates outperform all digital channels and continue to climb year over year. In their latest Response Rate Report, the DMA found the direct mail response rate was 4.9% for prospect lists and 9% for house lists in 2018. This is significantly higher than the previous year and the highest since the report started in 2003.
The start of a new year is a great reason to declutter and reorganize all aspects of your life, from your closet to your career. One of Netflix's hottest new shows is "Tidying Up" where Marie Kondo, the New York Times best selling author of The Life Changing Magic of Tidying Up, helps people part with their clutter and find joy in their belongings.