2026 swag marketing trends focus on premium quality, sustainability, and high utility, with a strong emphasis on dual-purpose items. Top trends include high-capacity drinkware, cozy wellness apparel, and streetwear-inspired, eco-friendly goods that prioritize comfort, functionality, and brand storytelling over generic, disposable, high-volume swag. Choose your next swag giveaway from the thoughtfully-curated products in these trending categories.

What is dye sublimation?

Dye sublimation is a digital printing technique for fabrics that uses heat to turn ink into gas, which then penetrates and permanently dyes polyester fabric fibers. Unlike traditional methods (screen printing) that just sit on top of the fabric, sublimation becomes part of the material itself, resulting in a zero-feel (no raised ink), durable, and fully-breathable garment. 

The United States Postal Service (USPS) has announced the details for the promotions for 2026. There are five promotions, along with two add-ons that can be stacked on top of of these promotions. Four of the 2026 promotions were available in 2025, while one new promotion has been added: "Catalog Insights".

The Giving USA 2025 Annual Report on Philanthropy showed that gifts to education non-profits increased by 9.9% last year, for a total of $88.32 billion. Are your university foundation campaigns delivering maximum value? Make sure you are following these five best practices so no money is left on the table:

We are well into September and it’s time to think about getting your packages shipped for delivery before the holidays. I am getting a jump on this year’s blog, thus you have plenty of time to purchase, wrap, box, and ship your gifts to arrive in time. Here are some dates to remember so your items arrive on time and at the best rates.

For those who mail catalogs, how does a 10% discount on your postage sound? The United States Postal Service (USPS) is starting a new promotion called the Catalog Insights Promotion and it gives a 10% discount on postage for catalogs only. The registration period starts this month on August 15, 2025, and ends on June 30, 2026. The promotion period is October 1, 2025, and ends on June 30, 2026. Not only is this the promotion with the largest discount, it is also the longest running promotion. Here is a link to the Catalog Insights Guidebook on Postal Pro.

Whenever you work within a new industry, the jargon can make you feel like you've entered a foreign country. The printing industry has its own language, with some terms that sound like a word you know, but mean something totally different. Here are eight print terms you should know to start:

*Please sit down and brace yourself before reading the rest of this blog.*

An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.