Whenever you work within a new industry, the jargon can make you feel like you've entered a foreign country. The printing industry has its own language, with some terms that sound like a word you know, but mean something totally different. Here are eight print terms you should know to start:

*Please sit down and brace yourself before reading the rest of this blog.*

An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

The United States Postal Service (USPS) has announced the details for the promotions for 2025. There are five promotions, along with two add-ons that can be stacked on top of of these promotions.

Ready to brighten up your brand? Eyes are naturally attracted to lights, so a lighted sign will gain more attention than a non-lit sign of the same size. Custom lit signs offer increased visibility regardless of the time of day or light sources in the room.

We have been used to the United States Postal Service (USPS) raising rates every January and July as part of the USPS Delivering for American Plan. The plan details the steps the Postmaster General has put into place to make the USPS solvent within 10 years. We are currently finishing up with year three of the plan and the USPS is ahead of schedule.

It’s that time of year, the holiday season is coming up fast and if you want to provide your employees or customers with a holiday gift, the time for ordering is now! Corporate gifting should be planned and ordered no later than October 30th to ensure plenty of stock and production time.

Christmas day is only 75 days away, so it is time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates.

Is your franchise marketing as part of the local community? You should be, either through cause marketing benefitting a local non-profit, or in partnership with your chamber of commerce or other community organizations.