Catalogers Rejoice! USPS Catalog Insights Promotion is Coming Soon...

For those who mail catalogs, how does a 10% discount on your postage sound? The United States Postal Service (USPS) is starting a new promotion called the Catalog Insights Promotion and it gives a 10% discount on postage for catalogs only. The registration period starts this month on August 15, 2025, and ends on June 30, 2026. The promotion period is October 1, 2025, and ends on June 30, 2026. Not only is this the promotion with the largest discount, it is also the longest running promotion. Here is a link to the Catalog Insights Guidebook on Postal Pro.

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8 Print Terms You Should Know

Whenever you work within a new industry, the jargon can make you feel like you've entered a foreign country. The printing industry has its own language, with some terms that sound like a word you know, but mean something totally different. Here are eight print terms you should know to start:

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Follow These Best Practices for Successful Nonprofit Campaigns

An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.

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Making Branding Bright with Lighted Signage

Ready to brighten up your brand? Eyes are naturally attracted to lights, so a lighted sign will gain more attention than a non-lit sign of the same size. Custom lit signs offer increased visibility regardless of the time of day or light sources in the room.

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A Late Holiday Gift from the USPS

We have been used to the United States Postal Service (USPS) raising rates every January and July as part of the USPS Delivering for American Plan. The plan details the steps the Postmaster General has put into place to make the USPS solvent within 10 years. We are currently finishing up with year three of the plan and the USPS is ahead of schedule.

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The 12 Days of Corporate Gifting

It’s that time of year, the holiday season is coming up fast and if you want to provide your employees or customers with a holiday gift, the time for ordering is now! Corporate gifting should be planned and ordered no later than October 30th to ensure plenty of stock and production time.

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