2026 swag marketing trends focus on premium quality, sustainability, and high utility, with a strong emphasis on dual-purpose items. Top trends include high-capacity drinkware, cozy wellness apparel, and streetwear-inspired, eco-friendly goods that prioritize comfort, functionality, and brand storytelling over generic, disposable, high-volume swag. Choose your next swag giveaway from the thoughtfully-curated products in these trending categories.

What is dye sublimation?

Dye sublimation is a digital printing technique for fabrics that uses heat to turn ink into gas, which then penetrates and permanently dyes polyester fabric fibers. Unlike traditional methods (screen printing) that just sit on top of the fabric, sublimation becomes part of the material itself, resulting in a zero-feel (no raised ink), durable, and fully-breathable garment. 

It’s that time of year, the holiday season is coming up fast and if you want to provide your employees or customers with a holiday gift, the time for ordering is now! Corporate gifting should be planned and ordered no later than October 30th to ensure plenty of stock and production time.

Is your franchise marketing as part of the local community? You should be, either through cause marketing benefitting a local non-profit, or in partnership with your chamber of commerce or other community organizations.

Did you know there are only 9 weeks left until Christmas Day? This is not a drill! At Suttle-Straus we're in the middle of the holiday gifting season in the promotional products department, and if you have needs for this year we recommend having orders placed no later than October 31st-Nov 1st in order to guarantee arrival in time for the holidays.

It's no secret that we all really love our pets! According to the 2023-2024 APPA National Pet Owners Survey, 66% of U.S. households own a pet, which equates to 86.9 million households. In 2023, a total of $147 billion in sales is projected to be spent on pets in the U.S.

Branded drinkware is consistently one of the top selling categories of promotional products. 78 percent of consumers — nearly eight in 10 — say they own promotional drinkware. Who doesn't love a great water bottle or coffee cup?

During this period they are calling the "Great Resignation," it's harder than ever to recruit new employees. Making sure you retain these new team members starts with making a great first impression when welcoming them to the company.

Custom apparel can act as a walking billboard for your company, whether it is worn by your employees or your customers. When sourcing branded apparel there are five things you should consider:

As more of the workforce has adopted a permanent work-from-home arrangement, marketers may get more value out of a promotional product meant for the home instead of the office. Here are some ideas to reach your prospect or client where they spend the most time each week: