Follow These Best Practices for Successful Nonprofit Campaigns

An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.

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A Late Holiday Gift from the USPS

We have been used to the United States Postal Service (USPS) raising rates every January and July as part of the USPS Delivering for American Plan. The plan details the steps the Postmaster General has put into place to make the USPS solvent within 10 years. We are currently finishing up with year three of the plan and the USPS is ahead of schedule.

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Shipping Deadlines for the Most Wonderful Time of The Year in 2023

Halloween decorations have been put up, stores have Thanksgiving and Christmas decorations filling the aisles and pre-Black Friday sales are ramping up, which means it is time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates.

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