An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.
You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.
The United States Postal Service (USPS) has announced the details for the promotions for 2025. There are five promotions, along with two add-ons that can be stacked on top of of these promotions.
We have been used to the United States Postal Service (USPS) raising rates every January and July as part of the USPS Delivering for American Plan. The plan details the steps the Postmaster General has put into place to make the USPS solvent within 10 years. We are currently finishing up with year three of the plan and the USPS is ahead of schedule.
Christmas day is only 75 days away, so it is time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates.
The band Creed has a song which asks: "Can You Take Me Higher." Well this year the USPS is saying, "We can take you higher, much higher!"
When you are targeting a defined group of high-value accounts in an Accounts-Based Marketing (ABM) strategy, lumpy mail or bulky mail can be an effective tool.
The 2024 USPS Promotions Calendar has been published and there are a few changes to note from previous years. The biggest change for 2024 is the Emerging & Advanced Technology Promotion. Here is a link to the Promotions and Incentive Programs on Postal Pro and let's get into the details.
As the Sonny and Cher song states, "the beat goes on," so guess what! Postage rates are increasing just like the last 3 plus years.
Halloween decorations have been put up, stores have Thanksgiving and Christmas decorations filling the aisles and pre-Black Friday sales are ramping up, which means it is time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates.
