Prices Going Up at the Post Office? Mid-Year Proposed Postage Increase

As we enter the second year of the United States Postal Service (USPS) 10-Year Plan, the USPS has filed for a mid-year postage increase for Market Dominated products. The increase averages 6.5% across First Class, Marketing Mail, Periodicals, Package Services and Special Services. Flat rate mail, Periodicals and Packages will have a higher average rate due to the fact they are not meeting the cost associated with delivery. The USPS call these products "Under Water". The USPS has the authority to add an additional 2% increase above the 6.5% until these products are covering delivery costs.

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Double the Discount! 2022 Promotions from USPS

The 2022 USPS Promotions Calendar has been published and there are a few changes to note from previous years. The great news is the amount of the available discounts is higher for a number of the promotions. My 2021 USPS promotions blog explains each of the promotions, so I will leave those details out, but I have included a link below each promotion that will take you to their resource pages. Let's review them individually by promotion and registration dates.

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HO-HO-Holiday Shipping Guidelines for 2021

The 2021 Holiday Shipping dates have been released. The USPS no longer has Parcel Airlift Mail (PAL) and Space Available Mail (SAM) services available. I would advise that you ship out packages as early as possible as this year due to the Covid-19 pandemic, as people will do less traveling for the holidays. This means more packages will be in the mail stream. The dates to ship out packages to Military Bases is listed below.

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Mailers Alert: Mid-Year Postage Increase

As part of their new 10-Year Plan, the United States Postal Service (USPS) has filed for a mid-year postage increase for Market Dominated products. The increase averages 6.8% across First Class, Marketing Mail, Periodicals, Package Services and Special Services. Flat rate mail and Packages will have a higher average rate due to the fact they are not meeting the cost associated with delivery. The USPS call these products "under water."

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Personalizing Your Marketing with Location Data

Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.

Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.

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Save Money On Your Mail with USPS 2021 Postage Promotions

The USPS has received permission to move ahead with six postage promotions for mailers this year. The 2021 promotions are similar to the past two year's promotions. The promotions for First Class Mail are Earned Value and Personalized and Preprinted Color Transpromo. The Emerging & Technology and the Informed Delivery promotions can use either First Class Mail or Marketing Mail, while the Tactile, Sensory & Interactive Engagement and Mobile Shopping promos are only for Marketing Mail.

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