Postage Increase July 13: This One Hurts
*Please sit down and brace yourself before reading the rest of this blog.*
Follow These Best Practices for Successful Nonprofit Campaigns
An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.
5 Ways to Make Sure Your Envelope Stands Out in the Mailbox
You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.
Get Ready for Savings in the New Year with 2025 USPS Promotions
The United States Postal Service (USPS) has announced the details for the promotions for 2025. There are five promotions, along with two add-ons that can be stacked on top of of these promotions.
A Late Holiday Gift from the USPS
We have been used to the United States Postal Service (USPS) raising rates every January and July as part of the USPS Delivering for American Plan. The plan details the steps the Postmaster General has put into place to make the USPS solvent within 10 years. We are currently finishing up with year three of the plan and the USPS is ahead of schedule.
New Holiday Shipping Surcharges and Deadlines for 2024
Christmas day is only 75 days away, so it is time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates.
Can You Take Me Higher? The USPS Says Yes!
The band Creed has a song which asks: "Can You Take Me Higher." Well this year the USPS is saying, "We can take you higher, much higher!"
Looking to get the Attention of High-Level Decision Makers? Lumpy Mail May Be the Way
When you are targeting a defined group of high-value accounts in an Accounts-Based Marketing (ABM) strategy, lumpy mail or bulky mail can be an effective tool.
Saving on Postage in 2024 is Easier Than You Think
The 2024 USPS Promotions Calendar has been published and there are a few changes to note from previous years. The biggest change for 2024 is the Emerging & Advanced Technology Promotion. Here is a link to the Promotions and Incentive Programs on Postal Pro and let's get into the details.
The Beat Goes On, and So Do USPS Price Increases in 2024
As the Sonny and Cher song states, "the beat goes on," so guess what! Postage rates are increasing just like the last 3 plus years.
