An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.
You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.
With more than 20 years of experience designing print projects for Suttle-Straus and our clients, I've seen a lot of projects go "off the rails." Delays are often preventable and introduced in common spots in the life of a project. Here are my top tips to make sure your design projects run smoothly and efficiently:
When you are targeting a defined group of high-value accounts in an Accounts-Based Marketing (ABM) strategy, lumpy mail or bulky mail can be an effective tool.
An annual report delivers information back to a brand's supporters at the end of the year, whether they are shareholders in a for-profit company or donors to a non-profit. Shareholders want to see the financial results from the past year, plus the strategic plans for the next year. For non-profits, its an important opportunity to thank their donors and show the social impact of those donations on their supported causes.
During this period they are calling the "Great Resignation," it's harder than ever to recruit new employees. Making sure you retain these new team members starts with making a great first impression when welcoming them to the company.
A new year gives marketers a blank slate to reorder their priorities and contemplate new strategies. So take a moment to reflect and consider this a list of 10 to-do's to take your marketing to a new level this year:
Everyone wants their marketing projects to go quickly and smoothly. You can avoid delays, errors and extra charges with your print projects by following these four best practices for submitting files to your printer:
Thanking donors is one of the most important aspects of fundraising. Everyone appreciates a sincere thank you after giving a gift. Research has shown that donors who are thanked are more likely to give again in the future.
The United States Postal Service (USPS) recently provided an update on their Informed Delivery program. More than 42.2 million users have now signed up for an account to get a view of what's coming to their mailbox each day. That's a 24% national household saturation rate. A total of 111,475 mail campaigns have been sent using the Informed Delivery add-on digital service.
