7 Ways To Improve Your Omnichannel Campaigns By Adding Print

Marketers today rely on coordinated campaigns using multiple channels to reach their audiences with many touchpoints over time, called omnichannel marketing. In 2020 with COVID-19 some channels are vastly outperforming others, and keeping top of mind with your audience now can pay dividends post-pandemic. Reliance on digital touchpoints, perhaps because of their low cost and ease of use is understandable.

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Don't Forget About Print: 5 Costly Mistakes in Logo Design

Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors:

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3 Ways to Boost Your Event Marketing ROI

If you're like most marketers, exhibiting at tradeshows or conferences can gobble up a lot of your budget. When you're spending this kind of money on in-person events you have to look for every opportunity to boost your return on investment. Here are three bits of easy advice that can elevate your response rate at your next tradeshow or conference:

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"Tidying Up" Your Marketing for 2019



The start of a new year is a great reason to declutter and reorganize all aspects of your life, from your closet to your career. One of Netflix's hottest new shows is "Tidying Up" where Marie Kondo, the New York Times best selling author of The Life Changing Magic of Tidying Up, helps people part with their clutter and find joy in their belongings.

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The Top 5 Mistakes Made with FSI Marketing and How to Fix Them

It is likely that free-standing insert (FSI) deals are delivered to your home in the form of a weekly grocery shopper, whether or not you are a subscriber to your local newspaper. So why has this form of advertising persisted even though newspaper subscriptions have declined? Because it's still an effective form of mass advertising that delivers results for national brands and local stores alike.

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6 Best Practices for Grand Opening Success

The grand opening of a new location can ultimately determine the overall success or failure of the business. After all, you don't get more than one chance to make a first impression in your community. When it comes to local marketing, here is some advice to follow that can help ensure your franchise starts off with the greatest chance of success.

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