Playing chess is back in vogue now, thanks to the Netflix show The Queen's Gambit. If you want to win at marketing, you can take some basic chess principles and apply them to your own plans for 2021:
For all of the challenges that 2020 has thrown at us, there have been some bright spots as well. Most recently, the Adobe MAX conference was converted to a digital experience, as so many things have been. But more importantly, the registration fee was waived for all. Adobe saw the need to do its part to spark as much creativity as possible, while showcasing its incredible suite of tools for the creatives of the world of all experience levels.
Here are some of the most interesting new design tips and tricks our team took from the conference:
The clamor for consumer attention only gets more complicated and crowded over time. Digital marketing experts now estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day! These ads are coming from an ever-increasing list of channels: billboards, radio, TV, phone calls, email, direct mail, social media, website banner ads, Google AdWords, text messages, etc.
When you are searching for a new print and mail service provider, many purchasing departments like to rely on issuing a Request for Information (RFI) or Request for Proposal (RFP). However, if that department is purchasing everything from paper towels to heavy machinery using the same process, they may not know the key questions to ask to find the best printers to work with.
Working closely with your printer during the concept stages of a print project allows us to use our experience to assist with cutting costs and reducing production timelines. Here are eight things to consider when designing your next print project:
Is your franchise ready to grow? Do you have the necessary tools in place for your franchisee network to double or triple in size? The proper plan and preparations in place will allow your franchise to scale rapidly, set up new franchisees for success and promote a positive brand experience for customers. Here are six items to consider as you prepare for explosive growth:
Marketers today rely on coordinated campaigns using multiple channels to reach their audiences with many touchpoints over time, called omnichannel marketing. In 2020 with COVID-19 some channels are vastly outperforming others, and keeping top of mind with your audience now can pay dividends post-pandemic. Reliance on digital touchpoints, perhaps because of their low cost and ease of use is understandable.
Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors:
If you're like most marketers, exhibiting at tradeshows or conferences can gobble up a lot of your budget. When you're spending this kind of money on in-person events you have to look for every opportunity to boost your return on investment. Here are three bits of easy advice that can elevate your response rate at your next tradeshow or conference: