8 Considerations for Your Menu Design

To the untrained consumer, a menu can seem like a simple printed item. But for some companies, it's their most valuable piece of marketing! Menus can affect many downstream measures of business success, including customer experience, revenue and profitability. Here are 8 pieces of advice to make sure your menu is the best it can be:

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A Marketer's To-Do List For 2022

A new year gives marketers a blank slate to reorder their priorities and contemplate new strategies. So take a moment to reflect and consider this a list of 10 to-do's to take your marketing to a new level this year:

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Ready to Rebrand? Don't Make These Top Mistakes

Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:

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Eco-Friendly Products to Represent Your Brand on Earth Day

Nobody likes distributing junk that is ultimately destined for a landfill. If you can give some more thought to the sustainability of your branded giveaways, you will find there are a lot of options for eco-friendly products available. Here are seven ideas for your next earth-friendly promotional product:

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Choosing the Right Positioning Strategy for Your Brand

When you are growing a brand you need to make deliberate choices about how to position yourself against others in your field. A confused consumer doesn't buy. Defining what makes you different helps you own a spot in the consumer's mind, otherwise you are thrown into a bucket mixed with everyone else in the same category. Here are some approaches to brand positioning for consideration, with example observations from some of my favorite brands:

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A Solution for Your 7 DAM (Digital Asset Management) Problems

We recently attended the Henry Stewart DAM conference in New York City and had the opportunity to chat with marketers using Digital Asset Management to organize all their images and collateral. DAM can solve a lot of problems by making assets accessible to all team members in a large company or network, but we uncovered a few challenges that DAM users are experiencing. Here are 7 DAM problems solved by an integration with a Marketing Resource Management platform:

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