Sales enablement can be defined as delivering tools into your salespeople's hands to help them be successful in the field.
This week I'm writing from the 2019 International Franchise Association's Annual Convention in Las Vegas. Many of the agenda topics are around franchisor-franchisee relationships and how to keep franchisees engaged and enthusiastic about the brand.
The start of a new year is a great reason to declutter and reorganize all aspects of your life, from your closet to your career. One of Netflix's hottest new shows is "Tidying Up" where Marie Kondo, the New York Times best selling author of The Life Changing Magic of Tidying Up, helps people part with their clutter and find joy in their belongings.
Traditional forms of marketing (TV, print, mail) and digital forms of marketing (email, social media, web) are not mutually exclusive – in fact, they are better together. Here are five ways traditional and digital can come together for amazing results:
Last week I attended Brand ManageCamp in Las Vegas where 400+ marketers gathered to discuss branding best practices. Aside from picking up tips from the lineup of keynote speakers, I also popped across the street for a visit of Madame Tussauds wax attraction. Celebrities are masters of personal branding, so much so that some of them only need to go by one name - so among the 100 wax celebrity figures, I discovered some branding lessons to share:
As the expectations and preferences of consumers change over time, it's important that your franchise keep up with trends to avoid looking outdated. In the growing segment of restaurants transforming to fast casual from fast food, enhancing the brand image and interior appeal becomes a top priority.
See if your organization could benefit from a marketing resource management by considering these four factors.