This week I'm writing from the 2019 International Franchise Association's Annual Convention in Las Vegas. Many of the agenda topics are around franchisor-franchisee relationships and how to keep franchisees engaged and enthusiastic about the brand.
It is likely that free-standing insert (FSI) deals are delivered to your home in the form of a weekly grocery shopper, whether or not you are a subscriber to your local newspaper. So why has this form of advertising persisted even though newspaper subscriptions have declined? Because it's still an effective form of mass advertising that delivers results for national brands and local stores alike.
The grand opening of a new location can ultimately determine the overall success or failure of the business. After all, you don't get more than one chance to make a first impression in your community. When it comes to local marketing, here is some advice to follow that can help ensure your franchise starts off with the greatest chance of success.
Often the hardest part about running a local business is getting customers through the door. But once that hurdle has been passed, you can optimize your marketing to take every advantage to upsell a customer for an increased transaction total.
Convenience is king when it comes to consumers, which is why almost every major restaurant franchise is investigating adding delivery to their operations in the near future.
As the expectations and preferences of consumers change over time, it's important that your franchise keep up with trends to avoid looking outdated. In the growing segment of restaurants transforming to fast casual from fast food, enhancing the brand image and interior appeal becomes a top priority.
This month Entrepreneur released the 39th edition of the Franchise 500, a list of the strongest franchise businesses in the world. Two of my favorite parts of this ranking include the Top New Franchises formed in the last five years, and the 50 Fastest-Growing Franchises.