Blog Posts by Karen M. Wenning

The Top 5 Mistakes Made with FSI Marketing and How to Fix Them

It is likely that free-standing insert (FSI) deals are delivered to your home in the form of a weekly grocery shopper, whether or not you are a subscriber to your local newspaper. So why has this form of advertising persisted even though newspaper subscriptions have declined? Because it's still an effective form of mass advertising that delivers results for national brands and local stores alike.

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6 Best Practices for Grand Opening Success

The grand opening of a new location can ultimately determine the overall success or failure of the business. After all, you don't get more than one chance to make a first impression in your community. When it comes to local marketing, here is some advice to follow that can help ensure your franchise starts off with the greatest chance of success.

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5 Things Celebrities Can Teach us About Branding

Last week I attended Brand ManageCamp in Las Vegas where 400+ marketers gathered to discuss branding best practices. Aside from picking up tips from the lineup of keynote speakers, I also popped across the street for a visit of Madame Tussauds wax attraction. Celebrities are masters of personal branding, so much so that some of them only need to go by one name - so among the 100 wax celebrity figures, I discovered some branding lessons to share:

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Frequently Asked Questions about Direct Mail Lists

Businesses typically know what their existing customers “look like." By taking these demographics of their existing customer, which may include age, gender, children in the home with ages and/or gender, home value, income, length of residency or other data points, we can acquire a consumer mailing list with matching attributes.

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