Brand consistency helps improve the strength of a brand over time through increased awareness. In the eyes of your customers and prospects, a consistent brand instantly makes your company more:
But what activities help keep a brand consistent? Here are five exercises that should be done on an annual basis:
We recently attended the Henry Stewart DAM conference in New York City and had the opportunity to chat with marketers using Digital Asset Management to organize all their images and collateral. DAM can solve a lot of problems by making assets accessible to all team members in a large company or network, but we uncovered a few challenges that DAM users are experiencing. Here are 7 DAM problems solved by an integration with a Marketing Resource Management platform:
Sales enablement can be defined as delivering tools into your salespeople's hands to help them be successful in the field.
This week I'm writing from the 2019 International Franchise Association's Annual Convention in Las Vegas. Many of the agenda topics are around franchisor-franchisee relationships and how to keep franchisees engaged and enthusiastic about the brand.
It is likely that free-standing insert (FSI) deals are delivered to your home in the form of a weekly grocery shopper, whether or not you are a subscriber to your local newspaper. So why has this form of advertising persisted even though newspaper subscriptions have declined? Because it's still an effective form of mass advertising that delivers results for national brands and local stores alike.
The grand opening of a new location can ultimately determine the overall success or failure of the business. After all, you don't get more than one chance to make a first impression in your community. When it comes to local marketing, here is some advice to follow that can help ensure your franchise starts off with the greatest chance of success.
Traditional forms of marketing (TV, print, mail) and digital forms of marketing (email, social media, web) are not mutually exclusive – in fact, they are better together. Here are five ways traditional and digital can come together for amazing results:
Last week I attended Brand ManageCamp in Las Vegas where 400+ marketers gathered to discuss branding best practices. Aside from picking up tips from the lineup of keynote speakers, I also popped across the street for a visit of Madame Tussauds wax attraction. Celebrities are masters of personal branding, so much so that some of them only need to go by one name - so among the 100 wax celebrity figures, I discovered some branding lessons to share:
If your business is not seeing the volume of new customers you would like, here are 6 proven tactics to give your location foot traffic a boost:
Often the hardest part about running a local business is getting customers through the door. But once that hurdle has been passed, you can optimize your marketing to take every advantage to upsell a customer for an increased transaction total.