Should You Pursue a Certified Franchise Executive (CFE) Designation?
The honor of walking the stage for the Certified Franchise Executive (CFE) graduation ceremony at the International Franchise Association (IFA) Annual Convention in February has been a highlight of 2020. At the first franchising conference I attended in 2015, the Franchise Consumer Marketing Conference, I had the good fortune of meeting Steve Schildwachter, the CMO at BrightStar Care at the time. He advised me to immediately join IFA and then said, "If you're going to work in this industry you really need your CFE."