A Novice's Guide to Picking Paper for Print

Since paper can be up to half of the costs associated with a printing project, choice of paper is a important consideration when planning any marketing campaign. The paper you choose can affect how your digital designs translate to the real world, but many marketers do not receive training about how to evaluate paper options. Here is a short guide for paper novices:

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Business Cards: 5 Ways to Go Beyond the Basics

Business cards are small, but they are mighty. In fact, they may be the most overlooked piece of marketing material at your disposal. But this small item is the one thing that represents you at your first introduction to a new potential prospect, partner or employee. What impression does it give of you and your company?

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8 Ideas for Your Next Pocket Folder Design

The pocket folder. It's a classic piece of marketing collateral that almost every company uses for representing their brand and distributing materials. But it can also be an overlooked area for differentiation for your business. Here are eight ideas for your next pocket folder design:

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6 Best Practices for Making Employee Onboarding Easier

The first day on a new job is always stressful. Employers can make it easier on new recruits by providing them with the tools they need to get up to speed quickly and feel like a member of the team from the moment they walk in the door. Here are six best practices for employee onboarding that help communicate your company culture:

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9 Custom Client Gifts Cheaper than a Fruit Basket

It's that time of year where most companies like to reach out and say "Thank You" with a holiday gift. Rather than sending another standard promotional item with your logo, or the same basket of food you've sent every year, here are nine ideas for custom client gifts that we have produced at Suttle-Straus:

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