Whenever you work within a new industry, the jargon can make you feel like you've entered a foreign country. The printing industry has its own language, with some terms that sound like a word you know, but mean something totally different. Here are eight print terms you should know to start:

Buying print is not like buying any other kind of marketing product. Why? Because it is a custom-manufactured project based on your artwork, budget and marketing goals. Every project is unique due of the number of variables that come into play. It's the reason why most print products are not listed online with a flat price, unless they are a simple and standard format (like a plain business card or postcard).

An annual report delivers information back to a brand's supporters at the end of the year, whether they are shareholders in a for-profit company or donors to a non-profit. Shareholders want to see the financial results from the past year, plus the strategic plans for the next year. For non-profits, its an important opportunity to thank their donors and show the social impact of those donations on their supported causes.

What's the best way to bind together a marketing piece with multiple pages? Saddle-stitching and perfect binding are the most common methods. Learn the pros and cons for each method below:

Many high schools today outsource their yearbook printing to national yearbook producers. But some local Wisconsin schools choose instead to give their students the opportunity to fully design and manage the local print production of their yearbooks. This allows creative flexibility in design and a hands-on experience of what being a publication designer is really about.

Here are some design ideas for custom printed yearbooks that we have seen at Suttle-Straus while working with local school districts:

During this period they are calling the "Great Resignation," it's harder than ever to recruit new employees. Making sure you retain these new team members starts with making a great first impression when welcoming them to the company.

To the untrained consumer, a menu can seem like a simple printed item. But for some companies, it's their most valuable piece of marketing! Menus can affect many downstream measures of business success, including customer experience, revenue and profitability. Here are 8 pieces of advice to make sure your menu is the best it can be:

Everyone wants their marketing projects to go quickly and smoothly. You can avoid delays, errors and extra charges with your print projects by following these four best practices for submitting files to your printer:

The first coupon was issued by Coca-Cola back in 1888. Surprisingly, coupons have endured the test of time to be a high-performing marketing tactic for more than a century.

The hiring marketing right now is tough. It is no longer enough to just put out a job listing online and watch the applications roll in. Job seekers currently have the upper hand and employers need to be on their "A game" to attract quality candidates for their open positions.