What's the best way to bind together a marketing piece with multiple pages? Saddle-stitching and perfect binding are the most common methods. Learn the pros and cons for each method below:
Many high schools today outsource their yearbook printing to national yearbook producers. But some local Wisconsin schools choose instead to give their students the opportunity to fully design and manage the local print production of their yearbooks. This allows creative flexibility in design and a hands-on experience of what being a publication designer is really about.
Here are some design ideas for custom printed yearbooks that we have seen at Suttle-Straus while working with local school districts:
During this period they are calling the "Great Resignation," it's harder than ever to recruit new employees. Making sure you retain these new team members starts with making a great first impression when welcoming them to the company.
To the untrained consumer, a menu can seem like a simple printed item. But for some companies, it's their most valuable piece of marketing! Menus can affect many downstream measures of business success, including customer experience, revenue and profitability. Here are 8 pieces of advice to make sure your menu is the best it can be:
Everyone wants their marketing projects to go quickly and smoothly. You can avoid delays, errors and extra charges with your print projects by following these four best practices for submitting files to your printer:
The first coupon was issued by Coca-Cola back in 1888. Surprisingly, coupons have endured the test of time to be a high-performing marketing tactic for more than a century.
The hiring marketing right now is tough. It is no longer enough to just put out a job listing online and watch the applications roll in. Job seekers currently have the upper hand and employers need to be on their "A game" to attract quality candidates for their open positions.
Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:
When you are searching for a new print and mail service provider, many purchasing departments like to rely on issuing a Request for Information (RFI) or Request for Proposal (RFP). However, if that department is purchasing everything from paper towels to heavy machinery using the same process, they may not know the key questions to ask to find the best printers to work with.
Working closely with your printer during the concept stages of a print project allows us to use our experience to assist with cutting costs and reducing production timelines. Here are eight things to consider when designing your next print project:
