Ready to Rebrand? Don't Make These Top Mistakes

Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:

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10 Critical Questions for Your Next Print and Mail RFP

When you are searching for a new print and mail service provider, many purchasing departments like to rely on issuing a Request for Information (RFI) or Request for Proposal (RFP). However, if that department is purchasing everything from paper towels to heavy machinery using the same process, they may not know the key questions to ask to find the best printers to work with.

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7 Ways To Improve Your Omnichannel Campaigns By Adding Print

Marketers today rely on coordinated campaigns using multiple channels to reach their audiences with many touchpoints over time, called omnichannel marketing. In 2020 with COVID-19 some channels are vastly outperforming others, and keeping top of mind with your audience now can pay dividends post-pandemic. Reliance on digital touchpoints, perhaps because of their low cost and ease of use is understandable.

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Don't Forget About Print: 5 Costly Mistakes in Logo Design

Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors:

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