Marketers today rely on coordinated campaigns using multiple channels to reach their audiences with many touchpoints over time, called omnichannel marketing. In 2020 with COVID-19 some channels are vastly outperforming others, and keeping top of mind with your audience now can pay dividends post-pandemic. Reliance on digital touchpoints, perhaps because of their low cost and ease of use is understandable.
Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors:
The start of a new year means everyone you know will be replacing at least one item in the house or office — their calendar! Calendars in all formats are a great way to keep your brand top of mind all year long, while providing value for the recipient as a useful item. And you don't have to do a standard wall calendar, like the one shown above. Here are eight other calendar formats you could try:
Using metallics in design and fashion has been trending in 2019 and looks to be continuing into 2020. Like many other company cards this holiday season, we applied a shiny copper foil to a set of eight different thank you cards. Since most designers don't have a lot of experience with foil applications, we thought that we would share our top tips for designing print with foil stamping.
Just like adding different spices and seasonings can create unique flavor profiles for a meal, using a specialty coating on your marketing piece can help communicate your distinct style or add a tactile reinforcement of your messaging.
Traditional and digital marketing do not have to be mutually-exclusive efforts. In a previous blog we shared 5 examples of how they have been used successfully together. Now I'd like to share some ideas specifically combining social media with print marketing.
When you are starting a printing project, there are a lot of decisions to make. One important decision is whether you should print using a digital press or a traditional offset press. There are many variables to consider so let's review your options here:
Every year, we like to push the envelope with our holiday card, trying new techniques and showcasing our capabilities. With this in mind, our holiday card this year featured an accordion folded card with ten pockets, bound by a belly band, and shrink wrapped to create a self-mailing piece. Recipients were instructed to open one pocket per day, each contained a different marketing resolution idea for the new year. The exterior was made up of two pieces that were rotated 180 degrees to complete the card. Both halves of the exterior utilized a single die, which allowed it to run on a smaller press sheet, helping save on total cost. See a video of how it was made and get a sample of this piece here.
Since paper can be up to half of the costs associated with a printing project, choice of paper is a important consideration when planning any marketing campaign. The paper you choose can affect how your digital designs translate to the real world, but many marketers do not receive training about how to evaluate paper options. Here is a short guide for paper novices: