Since paper can be up to half of the costs associated with a printing project, choice of paper is a important consideration when planning any marketing campaign. The paper you choose can affect how your digital designs translate to the real world, but many marketers do not receive training about how to evaluate paper options. Here is a short guide for paper novices:

Business cards are small, but they are mighty. In fact, they may be the most overlooked piece of marketing material at your disposal. But this small item is the one thing that represents you at your first introduction to a new potential prospect, partner or employee. What impression does it give of you and your company?

The pocket folder. It's a classic piece of marketing collateral that almost every company uses for representing their brand and distributing materials. But it can also be an overlooked area for differentiation for your business. Here are eight ideas for your next pocket folder design:

With the release of Bucky on Parade this month I've been inspired by 85 colorful badgers strategically placed around Madison. It's made me contemplate: "What is it about this animal that can inspire greatness in all of us, including marketers?" So if you want to be a badger, just come along with me... Here's five ways you can improve your marketing skills by thinking like a badger:

Trade shows and conferences are a still a key strategy in most business-to-business marketing plans, and they take up a large portion of the marketing budget because they have the highest cost per lead of any marketing activity.

Marketing today is all about personalization. Immense amounts of data is collected every day about people and their lifestyles, habits and purchases. You can use this data to market to an individual so specifically it may be downright creepy.

The first day on a new job is always stressful. Employers can make it easier on new recruits by providing them with the tools they need to get up to speed quickly and feel like a member of the team from the moment they walk in the door. Here are six best practices for employee onboarding that help communicate your company culture:

Employee recognition programs aim to increase employee engagement, improve job satisfaction and reduce turnover. If they are done right as part of an overall company culture they can even show an impact on the bottom line. Here are some unique ideas for your company, based on the ways we recognize employees at Suttle-Straus:

It's that time of year where most companies like to reach out and say "Thank You" with a holiday gift. Rather than sending another standard promotional item with your logo, or the same basket of food you've sent every year, here are nine ideas for custom client gifts that we have produced at Suttle-Straus:

The average person spends more than 90,000 hours at work over their lifetime. The reality is we spend more waking hours at work during the week than we do anywhere else. Companies have started to realize the benefits of having a visually attractive and inspiring workplace. If your office is still grey walls and cubicles, here are six reasons you should consider adding some environmental graphics to your company’s workspaces: