Blog Posts by Maeghan Nicholson

How to Get an Estimate for Your Print Project

Buying print is not like buying any other kind of marketing product. Why? Because it is a custom-manufactured project based on your artwork, budget and marketing goals. Every project is unique due of the number of variables that come into play. It's the reason why most print products are not listed online with a flat price, unless they are a simple and standard format (like a plain business card or postcard).

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Design Ideas for Custom Printed Yearbooks

Many high schools today outsource their yearbook printing to national yearbook producers. But some local Wisconsin schools choose instead to give their students the opportunity to fully design and manage the local print production of their yearbooks. This allows creative flexibility in design and a hands-on experience of what being a publication designer is really about.

Here are some design ideas for custom printed yearbooks that we have seen at Suttle-Straus while working with local school districts:

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A Marketer's To-Do List For 2022

A new year gives marketers a blank slate to reorder their priorities and contemplate new strategies. So take a moment to reflect and consider this a list of 10 to-do's to take your marketing to a new level this year:

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Ready to Rebrand? Don't Make These Top Mistakes

Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:

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Personalizing Your Marketing with Location Data

Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.

Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.

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