A new year gives marketers a blank slate to reorder their priorities and contemplate new strategies. So take a moment to reflect and consider this a list of 10 to-do's to take your marketing to a new level this year:
The United States Postal Service (USPS) recently provided an update on their Informed Delivery program. More than 42.2 million users have now signed up for an account to get a view of what's coming to their mailbox each day. That's a 24% national household saturation rate. A total of 111,475 mail campaigns have been sent using the Informed Delivery add-on digital service.
The hiring marketing right now is tough. It is no longer enough to just put out a job listing online and watch the applications roll in. Job seekers currently have the upper hand and employers need to be on their "A game" to attract quality candidates for their open positions.
Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:
Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.
Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.
Playing chess is back in vogue now, thanks to the Netflix show The Queen's Gambit. If you want to win at marketing, you can take some basic chess principles and apply them to your own plans for 2021:
Did you know that only 4% of website visitors convert on average?
The clamor for consumer attention only gets more complicated and crowded over time. Digital marketing experts now estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day! These ads are coming from an ever-increasing list of channels: billboards, radio, TV, phone calls, email, direct mail, social media, website banner ads, Google AdWords, text messages, etc.
When you are searching for a new print and mail service provider, many purchasing departments like to rely on issuing a Request for Information (RFI) or Request for Proposal (RFP). However, if that department is purchasing everything from paper towels to heavy machinery using the same process, they may not know the key questions to ask to find the best printers to work with.
Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors: