Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.
Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.
Playing chess is back in vogue now, thanks to the Netflix show The Queen's Gambit. If you want to win at marketing, you can take some basic chess principles and apply them to your own plans for 2021:
Did you know that only 4% of website visitors convert on average?
The clamor for consumer attention only gets more complicated and crowded over time. Digital marketing experts now estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day! These ads are coming from an ever-increasing list of channels: billboards, radio, TV, phone calls, email, direct mail, social media, website banner ads, Google AdWords, text messages, etc.
When you are searching for a new print and mail service provider, many purchasing departments like to rely on issuing a Request for Information (RFI) or Request for Proposal (RFP). However, if that department is purchasing everything from paper towels to heavy machinery using the same process, they may not know the key questions to ask to find the best printers to work with.
Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors:
The start of a new year means everyone you know will be replacing at least one item in the house or office — their calendar! Calendars in all formats are a great way to keep your brand top of mind all year long, while providing value for the recipient as a useful item. And you don't have to do a standard wall calendar, like the one shown above. Here are eight other calendar formats you could try:
Just like adding different spices and seasonings can create unique flavor profiles for a meal, using a specialty coating on your marketing piece can help communicate your distinct style or add a tactile reinforcement of your messaging.
Traditional and digital marketing do not have to be mutually-exclusive efforts. In a previous blog we shared 5 examples of how they have been used successfully together. Now I'd like to share some ideas specifically combining social media with print marketing.
An annual treasured summer treat for me is attending a play in the woods at American Players Theater in Spring Green, WI. As a writer, I tend to gravitate towards the works of William Shakespeare because of his masterful worldplay.
