Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors:

The start of a new year means everyone you know will be replacing at least one item in the house or office — their calendar! Calendars in all formats are a great way to keep your brand top of mind all year long, while providing value for the recipient as a useful item. And you don't have to do a standard wall calendar, like the one shown above. Here are eight other calendar formats you could try:

Just like adding different spices and seasonings can create unique flavor profiles for a meal, using a specialty coating on your marketing piece can help communicate your distinct style or add a tactile reinforcement of your messaging.

Traditional and digital marketing do not have to be mutually-exclusive efforts. In a previous blog we shared 5 examples of how they have been used successfully together. Now I'd like to share some ideas specifically combining social media with print marketing.

An annual treasured summer treat for me is attending a play in the woods at American Players Theater in Spring Green, WI. As a writer, I tend to gravitate towards the works of William Shakespeare because of his masterful worldplay.

Planning to exhibit at a tradeshow or conference means juggling a lot of tasks and project management. Here's a timetable to help you plan your company's presence at the next sponsored event:

When you are starting a printing project, there are a lot of decisions to make. One important decision is whether you should print using a digital press or a traditional offset press. There are many variables to consider so let's review your options here:

Marketers know direct mail is a powerful channel to reach their customers and prospects. The DMA reports that direct mail response rates outperform all digital channels and continue to climb year over year. In their latest Response Rate Report, the DMA found the direct mail response rate was 4.9% for prospect lists and 9% for house lists in 2018. This is significantly higher than the previous year and the highest since the report started in 2003.

The start of a new year is a great reason to declutter and reorganize all aspects of your life, from your closet to your career. One of Netflix's hottest shows is "Tidying Up" where Marie Kondo, the New York Times best selling author of The Life Changing Magic of Tidying Up, helps people part with their clutter and find joy in their belongings.

When people enter the front door of your business, what impression do they get about your brand? Based on your lobby appearance you could seem "boring and bland" or "polished and professional." Your lobby should set the tone for your overall brand customer experience. It can also help with employee recruitment and morale. Here are four ways you can improve your lobby's aesthetic appeal with indoor business signage and custom graphics: