What's the best way to bind together a marketing piece with multiple pages? Saddle-stitching and perfect binding are the most common methods. Learn the pros and cons for each method below:
Many high schools today outsource their yearbook printing to national yearbook producers. But some local Wisconsin schools choose instead to give their students the opportunity to fully design and manage the local print production of their yearbooks. This allows creative flexibility in design and a hands-on experience of what being a publication designer is really about.
Here are some design ideas for custom printed yearbooks that we have seen at Suttle-Straus while working with local school districts:
During this period they are calling the "Great Resignation," it's harder than ever to recruit new employees. Making sure you retain these new team members starts with making a great first impression when welcoming them to the company.
The United States Postal Service (USPS) recently provided an update on their Informed Delivery program. More than 42.2 million users have now signed up for an account to get a view of what's coming to their mailbox each day. That's a 24% national household saturation rate. A total of 111,475 mail campaigns have been sent using the Informed Delivery add-on digital service.
The hiring marketing right now is tough. It is no longer enough to just put out a job listing online and watch the applications roll in. Job seekers currently have the upper hand and employers need to be on their "A game" to attract quality candidates for their open positions.
Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:
Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.
Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.
Playing chess is back in vogue now, thanks to the Netflix show The Queen's Gambit. If you want to win at marketing, you can take some basic chess principles and apply them to your own plans for 2021:
Did you know that only 4% of website visitors convert on average?