Add Uniqueness to Your Marketing Pieces with Coatings
Just like adding different spices and seasonings can create unique flavor profiles for a meal, using a specialty coating on your marketing piece can help communicate your distinct style or add a tactile reinforcement of your messaging.
But using spices and seasoning can be intimidating for an amateur cook who doesn't know the difference between cumin and nutmeg and how much of each to move a dish from good to great. In the same way, designers and marketers need to know how to use a coating to achieve a desired visual affect.
Consider the following advice as your "cookbook" for coatings: