As the company's only Solutions Analyst and resident engineer, I have the privilege to work on some very unique projects here at Suttle-Straus that require design and engineering in three dimensions. Each has brought their own challenges, and requires finding a solution that tackles as many of those challenges as possible.
For all of the challenges that 2020 has thrown at us, there have been some bright spots as well. Most recently, the Adobe MAX conference was converted to a digital experience, as so many things have been. But more importantly, the registration fee was waived for all. Adobe saw the need to do its part to spark as much creativity as possible, while showcasing its incredible suite of tools for the creatives of the world of all experience levels.
Here are some of the most interesting new design tips and tricks our team took from the conference:
Letting a product "sell itself" is not an effective way of advertising. Product benefits can rarely be summed up on a package adequately, especially when they are competing for attention along with everything else on fully-stocked store shelves.
Rectangles and squares are great, but creative people like to think "outside the box." Sometimes four sides, 90-degree corners, and parallel lines are just not enough. That means that it is time to cut… die cut that is.
When designing graphics for outdoor use you have to take certain things into consideration that you don't need to worry about with indoor signage. Here are some of the top mistakes to avoid when creating your next outdoor banner or sign: