Letting a product "sell itself" is not an effective way of advertising. Product benefits can rarely be summed up on a package adequately, especially when they are competing for attention along with everything else on fully-stocked store shelves.
Rectangles and squares are great, but creative people like to think "outside the box." Sometimes four sides, 90-degree corners, and parallel lines are just not enough. That means that it is time to cut… die cut that is.
When designing graphics for outdoor use you have to take certain things into consideration that you don't need to worry about with indoor signage. Here are some of the top mistakes to avoid when creating your next outdoor banner or sign: