Optimizing Roles and Permissions in your Marketing Software

Many marketers today rely on a host of marketing tools to help them create, distribute, and manage their marketing efforts. This may be in the form of marketing automation software, a brand management system, or any number of social following/sharing tools.

A lot of work goes into setting up these systems when they’re first implemented. However, the routine upkeep can sometimes fall short as more pressing priorities outweigh things like cleaning up data or reviewing permissions.

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