While online marketing portals obviously benefit the marketing department by helping to control the brand and ensure that only the most up-to-date versions of marketing materials get used, they can also dramatically improve the way other departments in your company get business done. Here are eight other departments (besides marketing) that can benefit from implementing a company marketing portal:
Did you know that only 4% of website visitors convert on average?
We recently attended the Henry Stewart DAM conference in New York City and had the opportunity to chat with marketers using Digital Asset Management to organize all their images and collateral. DAM can solve a lot of problems by making assets accessible to all team members in a large company or network, but we uncovered a few challenges that DAM users are experiencing. Here are 7 DAM problems solved by an integration with a Marketing Resource Management platform:
See if your organization could benefit from a marketing resource management by considering these four factors.
From MRMs to DAMs to DMPs, find out what sets these brand management systems apart from one another and which is right for your organization.