Do I really need a marketing resource management system?
See if your organization could benefit from a marketing resource management by considering these four factors.
Take-Aways from MarTech Conference San Francisco 2017
We recently attended the 2017 MarTech Conference in San Francisco. Here are a few things we learned at the exciting intersection of marketing and technology.
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Suttle-Straus’ Best of 2016
See what were the most popular Suttle-Straus blog articles, downloads and videos of 2016 in this quick recap.
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Examining Brand Management Technologies – Which is Right for You?
From MRMs to DAMs to DMPs, find out what sets these brand management systems apart from one another and which is right for your organization.
Help Franchisees Own Their Market With Local Marketing
Discover how franchises can be more successful with their local marketing to enhance the customer experience and build stronger brand loyalty.
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5 Steps to Making Big Data Work For You
Learn all about big data - what it means, how to get it, and how you can use it to your advantage to enhance your marketing strategy.
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Refresh Your Marketing Library with New Collateral
Build your marketing library by asking yourself these nine questions to determine what collateral may be missing and what could still be created.
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Auditing Your Marketing Collateral – When, How and Why
Whether your marketing collateral is stored in a network folder or a software system, if it hasn’t been reviewed lately, it may be time for an audit.
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Maintaining an Accurate User List in Your Marketing Software
Whether using our S4 MRC or another software program where you have several users, it’s important to develop a plan for maintaining your user base.
Optimizing Roles and Permissions in your Marketing Software
Many marketers today rely on a host of marketing tools to help them create, distribute, and manage their marketing efforts. This may be in the form of marketing automation software, a brand management system, or any number of social following/sharing tools.
A lot of work goes into setting up these systems when they’re first implemented. However, the routine upkeep can sometimes fall short as more pressing priorities outweigh things like cleaning up data or reviewing permissions.