The Why and How of A/B Testing Direct Mail
If you’re not A/B testing your direct mail campaigns, find out why you should and how to get started.
Letter vs Self-Mailer: Which is Right for Your Direct Mail Campaign?
Learn the difference between letter mailers and self mailers, when to use each, and tips to make the right format choice for your next direct mail campaign.
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Applying Variable Data Printing to 7 Real-World Applications
Variable Data Printing (VDP) is a convenient way to print customized materials digitally. Thanks to a host of new technologies, VDP is becoming more and more common, which means print marketing is able to keep pace with the personalized experiences people now have when visiting websites online. With VDP, elements such as text, graphics, and images can be changed from one printed piece to the next.
Looking For Better Print Results? Take This Advice From Our Team!
Whether printing a direct mail piece, flyer or wide format project, this valuable advice from our team members can help you deliver impressive results.
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Celebrating 1 Year on Pinterest with Creative, Wide Format, and Videos Pins
See how Suttle-Straus has leveraged Pinterest to showcase various projects and ideas, and how the top three boards are generating buzz.
Suttle-Straus’ Best of 2016
See what were the most popular Suttle-Straus blog articles, downloads and videos of 2016 in this quick recap.
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Examining Brand Management Technologies – Which is Right for You?
From MRMs to DAMs to DMPs, find out what sets these brand management systems apart from one another and which is right for your organization.
Maximizing Integrated Franchise Marketing Campaigns at the Local Level
Local franchise marketing success means balancing multiple channels to reach customers. Learn how to integrate these channels for a more effective campaign.
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What’s the Best Thing About the Print Industry? Our Team Weighs In.
To celebrate International Print Day, we asked some of our team members to tell us the best thing about working in the print industry. See what they had to say!
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6 Unique Ways to Build Brand Awareness
If you’re looking for fresh ways to promote your brand and build value, check out these six ideas you can add to your marketing mix.
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