If you’re not A/B testing your direct mail campaigns, find out why you should and how to get started.
Variable Data Printing (VDP) is a convenient way to print customized materials digitally. Thanks to a host of new technologies, VDP is becoming more and more common, which means print marketing is able to keep pace with the personalized experiences people now have when visiting websites online. With VDP, elements such as text, graphics, and images can be changed from one printed piece to the next.
See how Suttle-Straus has leveraged Pinterest to showcase various projects and ideas, and how the top three boards are generating buzz.
From MRMs to DAMs to DMPs, find out what sets these brand management systems apart from one another and which is right for your organization.