An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

An annual report delivers information back to a brand's supporters at the end of the year, whether they are shareholders in a for-profit company or donors to a non-profit. Shareholders want to see the financial results from the past year, plus the strategic plans for the next year. For non-profits, its an important opportunity to thank their donors and show the social impact of those donations on their supported causes.

Thanking donors is one of the most important aspects of fundraising. Everyone appreciates a sincere thank you after giving a gift. Research has shown that donors who are thanked are more likely to give again in the future.

A non-profit's annual appeal is a critical campaign to sustain their good works. Here are six techniques you can consider that have led to improved results in recent campaigns:

If you want to improve the performance of your direct mail fundraising campaigns, there are some best practices you should follow. Ensure your annual appeal campaigns are delivering the best ROI with these top tips:

It's back-to-school time! A great way to represent school spirit is to celebrate past and current students using custom printed graphic solutions. Here are six ideas from local high schools that demonstrate how they show their school pride: