Is your franchise marketing as part of the local community? You should be, either through cause marketing benefitting a local non-profit, or in partnership with your chamber of commerce or other community organizations.

Getting out and meeting customers face-to-face can be the best way to establish a new business in the neighborhood. After all, people buy from people, and they also appreciate supporting local people they know.

Here are four key items you'll need to get started with franchise local event marketing:

Table Skirt

A table skirt provides instant branding in a sea of vendor booths at a tradeshow or event. They come in different sizes for 4-foot or 6-foot tables, and you can also choose whether you prefer a loose draped cloth, or a tightly-fitted stretch table cover. Some table covers are liquid and stain resistant, so if you are going to be outdoors or have drinks served from your table this is an easy way to keep your brand clean.

Banner Stand

If you don't want to deal with a full-sized 10-foot booth backdrop, a banner stand is a lightweight way to display your marketing message. Set up is a breeze, and the stand folds down to the size of an umbrella for easy transport and storage. Certain banner stands are only made for indoors or outdoor usage, so be sure to pick the type that fits your needs.

You can buy the banner stand equipment once and then just purchase replaceable banner graphics when you want to change the message for multiple uses. They can also be one-sided or double-sided.

Canopy

This 10' x 10' UV-printed full cover canopy is made of polyester on an aluminum frame. Perfect for booth spots at a vendor fair or a sporting event, it can work indoors or outdoors as it is water resistant. It comes with a wheeled storage bag so it's easy to move in and out. The graphics can be completely customized on all four sides with your brand messaging.

You can even add a back wall or side walls to your canopy tent to make your space a bit more enclosed and private, which also provides more space for advertising copy. 

FLags

Flags are great for attracting attention outdoors, either for an event or a grand opening of a new location. These outdoor flutter flags can range from 9 to 13 feet tall, and are printed edge-to-edge on polyester. A set of grommets are installed on the bottom of the trim in which the short included bungee cord can loop through and snugly attach the graphic to the base.

Need help with your local event marketing materials? Reach out with your requests and we're happy to help you find the perfect setup for your brand.