What Are Your Pictures Saying About Your Brand?

Humans process visuals 60,000 times faster than text,1 which makes image selection one of the most powerful branding tools at a marketer’s disposal.

Before a snappy headline or offer has a chance to make an impression, odds are your audience is already forming an opinion about your brand based solely on the images they see.

Without clear-cut guidelines for image selection, marketers end up relying on their gut to make these crucial decisions. To help ease this process, consider asking these four questions next time you’re deciding if a picture truly speaks for your brand.

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5 Things We Learned from the 2015 Widen Summit

The Widen Summit is an annual conference aimed at helping businesses make better use of their marketing systems particularly through content and creative workflows.

Just like in years past, the 2015 Widen Summit was packed with valuable, actionable lessons for those in a variety of roles and industries.

Here’s a quick rundown of our top five takeaways just about any company can take advantage of to improve their marketing performance this year, next year and beyond.

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