How To Execute a Franchise Redesign The Right Way

Mar 28, 2018

As the expectations and preferences of consumers change over time, it's important that your franchise keep up with trends to avoid looking outdated. In the growing segment of restaurants transforming to fast casual from fast food, enhancing the brand image and interior appeal becomes a top priority.

7 Steps to Successful Franchise Brand Audits

Nov 28, 2017

/ by Karen M. Wenning

Field audits that check local franchisees for brand compliance are a key way for franchisors to keep their brand aligned across a distributed network. Here are 7 steps to ensure your brand compliance program is successful:

6 Takeaways for Marketers from Brand ManageCamp

Oct 4, 2017

/ by Karen M. Wenning

Here are the top 6 takeaways from the Brand ManageCamp conference I wanted to share with my community of fellow marketers and brand protectors:

Do I really need a marketing resource management (MRM) system?

Jul 7, 2017

/ by Karen M. Wenning

See if your organization could benefit from a marketing resource management by considering these four factors.

5 Tips for Achieving Visual Branding Consistency

Apr 12, 2017

/ by Keith Schwarting

In today’s visual world, your brand and your brand image are more important than ever. Ensure it's consistently represented with these five tips.

Suttle-Straus’ Best of 2016

Jan 3, 2017

/ by Dawn Burke

See what were the most popular Suttle-Straus blog articles, downloads and videos of 2016 in this quick recap.

Examining Brand Management Technologies – Which is Right for You?

Dec 20, 2016

/ by Dawn Burke

From MRMs to DAMs to DMPs, find out what sets these brand management systems apart from one another and which is right for your organization.

6 Unique Ways to Build Brand Awareness

Sep 29, 2016

/ by Dawn Burke

If you’re looking for fresh ways to promote your brand and build value, check out these six ideas you can add to your marketing mix.

A 4-Step Process to Integrate Your Brand Company-Wide

Jun 28, 2016

/ by Amy Olson

Learn how a brand style guide, training, consistency and an asset management system can help integrate your brand throughout the entire company.

Refresh Your Marketing Library with New Collateral

May 24, 2016

/ by Amy Galabinski

Build your marketing library by asking yourself these nine questions to determine what collateral may be missing and what could still be created.