7 Best Practices for Optimal Sales Enablement
Sales enablement can be defined as delivering tools into your salespeople's hands to help them be successful in the field.
4 Ideas for Your Next Franchisee Convention
This week I'm writing from the 2019 International Franchise Association's Annual Convention in Las Vegas. Many of the agenda topics are around franchisor-franchisee relationships and how to keep franchisees engaged and enthusiastic about the brand.
'Tidying Up' Your Marketing for the New Year
The start of a new year is a great reason to declutter and reorganize all aspects of your life, from your closet to your career. One of Netflix's hottest shows is "Tidying Up" where Marie Kondo, the New York Times best selling author of The Life Changing Magic of Tidying Up, helps people part with their clutter and find joy in their belongings.
How Do You Mix Traditional with Digital Marketing?
Traditional forms of marketing (TV, print, mail) and digital forms of marketing (email, social media, web) are not mutually exclusive – in fact, they are better together. Here are five ways traditional and digital can come together for amazing results:
5 Things Celebrities Can Teach us About Branding
Last week I attended Brand ManageCamp in Las Vegas where 400+ marketers gathered to discuss branding best practices. Aside from picking up tips from the lineup of keynote speakers, I also popped across the street for a visit of Madame Tussauds wax attraction. Celebrities are masters of personal branding, so much so that some of them only need to go by one name - so among the 100 wax celebrity figures, I discovered some branding lessons to share:
How To Execute a Franchise Redesign The Right Way
As the expectations and preferences of consumers change over time, it's important that your franchise keep up with trends to avoid looking outdated. In the growing segment of restaurants transforming to fast casual from fast food, enhancing the brand image and interior appeal becomes a top priority.
7 Steps to Successful Franchise Brand Audits
Field audits that check local franchisees for brand compliance are a key way for franchisors to keep their brand aligned across a distributed network. Here are 7 steps to ensure your brand compliance program is successful:
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6 Takeaways for Marketers from Brand ManageCamp
Here are the top 6 takeaways from the Brand ManageCamp conference I wanted to share with my community of fellow marketers and brand protectors:
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Do I really need a marketing resource management (MRM) system?
See if your organization could benefit from a marketing resource management by considering these four factors.
5 Tips for Achieving Visual Branding Consistency
In today’s visual world, your brand and your brand image are more important than ever. Ensure it's consistently represented with these five tips.
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