---
title: 7 Best Practices for Optimal Sales Enablement
description: Marketing and sales teams have the same goals, to create revenue for the company, but the processes to achieve that goal are rarely optimized for success.
image: https://www.suttle-straus.com/hubfs/content/blog/Sales-Enablement-2.jpg
---

# [Blog](https://www.suttle-straus.com/blog)

# 7 Best Practices for Optimal Sales Enablement

Apr 12, 2019

/ by [Karen M. Wenning](https://www.suttle-straus.com/blog/author/karen-m-wenning)

![Sales-Enablement-2](https://www.suttle-straus.com/hs-fs/hubfs/content/blog/Sales-Enablement-2.jpg?width=1200&name=Sales-Enablement-2.jpg)

Sales enablement can be defined as delivering tools into your salespeople's hands to help them be successful in the field.

Marketing and sales teams have the same goals, to create revenue for the company, but the processes to achieve that goal are rarely optimized for success.

Marketing thinks they are supplying the right content and assets for sales team use, but the sales team is unaware of the materials available or finds them lacking their specific needs — so they end up "going rogue" and making their own.

If your team is still struggling with sales team support, follow these seven best practices for sales enablement success:

The customized brand portals we build meet all these requirements. To see if one might be a good fit for your team, [request a demo today.](https://www.suttle-straus.com/customized-brand-marketing-portal-demo)

### About the author

### Latest posts

[![Karen M. Wenning](https://www.suttle-straus.com/hubfs/Employee_Personnel/KarenWenning.jpg)](https://www.suttle-straus.com/blog/author/karen-m-wenning)

#### [Karen M. Wenning](https://www.suttle-straus.com/blog/author/karen-m-wenning)

Karen aspired to be a cowgirl or a farmer, but after graduating from UW Madison she found herself crafting prose for luxury brands at an advertising agency. There, she developed a passion for working with graphic designers and marketing professionals, creating brand-right marketing across their networks. As a former client of Suttle-Straus, Karen joined the team in 2008 serving in marketing and sales. She considers herself an accidental salesperson, on a mission to increase her clients’ traffic and sales. At home, Karen can be found challenging her husband and three children to a downhill ski or swim race, growing organic produce while fending off garter snakes, or herding her small flock of chickens.

[LinkedIn](https://www.linkedin.com/in/karenmwenning/)

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Topics: [Brand Management](https://www.suttle-straus.com/blog/topic/brand-management)

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