Humans process visuals 60,000 times faster than text,1 which makes image selection one of the most powerful branding tools at a marketer’s disposal.
Before a snappy headline or offer has a chance to make an impression, odds are your audience is already forming an opinion about your brand based solely on the images they see.
Without clear-cut guidelines for image selection, marketers end up relying on their gut to make these crucial decisions. To help ease this process, consider asking these four questions next time you’re deciding if a picture truly speaks for your brand.
The Widen Summit is an annual conference aimed at helping businesses make better use of their marketing systems particularly through content and creative workflows.
Just like in years past, the 2015 Widen Summit was packed with valuable, actionable lessons for those in a variety of roles and industries.
Here’s a quick rundown of our top five takeaways just about any company can take advantage of to improve their marketing performance this year, next year and beyond.
A few years ago, showrooming sent shockwaves through the retail world as shoppers started showing up at stores only to whip out their phones to find lower prices online.
Ever wonder why some companies get tons of attention despite an average presence at the trade show or conference? There is a good chance the booth is just the tip of the iceberg. The real magic happens behind the scenes.
Smart sponsors don’t wait until the day of the event to engage. They warm leads up weeks before the doors open and stay engaged with the biggest opportunities well after everyone goes home.
Sustaining a successful nonprofit takes smart fundraising. In today’s competitive environment, that means setting yourself apart from the competition by making your vision and purpose as clear as possible. Donors and sponsors are inundated with options, so naturally, they narrow their focus to find the handful of organizations that share their goals and vision best.
When searching for that perfect match, sponsors usually ask one simple but important question:
“Does this organization’s message and goal align with mine?”