Blog Posts by Chrissy Knaak

How to Stand Out at Your Next Trade Show with an Integrated Campaign

Ever wonder why some companies get tons of attention despite an average presence at the trade show or conference? There is a good chance the booth is just the tip of the iceberg. The real magic happens behind the scenes.

Smart sponsors don’t wait until the day of the event to engage. They warm leads up weeks before the doors open and stay engaged with the biggest opportunities well after everyone goes home.

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Is a Press Check Necessary?

For decades, the press check was a routine part of commercial printing. Work out a design, approve the proof, and drag yourself to the printer to spend hours checking press sheets before giving the green light. Prior to the high-tech color assessment tools of today, it was a necessary, yet tedious final step to ensuring a great run. 

Thankfully for everyone involved, the days of the press check are, for the most part, over.

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How Branding Boosts Fundraiser Success Even With a Tight Budget

Sustaining a successful nonprofit takes smart fundraising. In today’s competitive environment, that means setting yourself apart from the competition by making your vision and purpose as clear as possible. Donors and sponsors are inundated with options, so naturally, they narrow their focus to find the handful of organizations that share their goals and vision best.

When searching for that perfect match, sponsors usually ask one simple but important question:

“Does this organization’s message and goal align with mine?”

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How Sustainable Printing Services Help Companies Accomplish Green Initiatives

Over the past decade, “being green” has gone from a popular catchphrase to a serious goal companies and consumers commit themselves to. Research from the Annual Tork Sustainability Study in 2013 found that 78 percent of people say they buy green products, and that number continues to rise today.

For many companies concerned with print’s impact on the environment, the obvious knee-jerk reaction has been simple: Stop using commercial printing and turn exclusively to digital.

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