4 Big Takeaways From The 2015 Franchise Local Marketing Trends Report
Each year, over 4,000 franchise CEOs and marketing executives are surveyed to reveal the biggest trends happening in local franchise marketing across all industries.
The feedback is published in an annual report to give franchisors valuable insight into:
- The most effective lead generation activities companies are utilizing
- How much money companies are allocating to local marketing efforts
- How businesses are measuring their return on investment
- How well brands are utilizing emerging channels and media to reach more customers