Blog Posts by Rob Hanks

The Long Wait is Over: USPS Promotions Back for 2019

The USPS has approved six mailing promotions for 2019. You may remember that USPS did not have any promotions in 2018. This year they are bringing back five promotions from previous years and have added one new Informed Delivery promotion. The promotions for First Class Mail are Earned Value, Personalize and Preprinted Color Transpromo. The Emerging & Technology and the Informed Delivery promotions can use either First Class Mail or Marketing Mail, while the Tactile, Sensory & Interactive Engagement and Mobile Shopping promos are only for Marketing Mail.

Read More

Academic Outreach – Educating Future Marketers In Direct Mail

The United States Postal Service (USPS) has developed a new program called Academic Outreach. The purpose is to engage future marketers and showcase the power of direct mail. The USPS has recruited the nationwide network of Postal Customer Councils (PCCs) to assist with rolling out the program. The program was introduced in May at the National Postal Forum, but was brought to the forefront during the National PCC week in September. Madison Postmaster Paul Nistler and I presented the program to the Greater Madison Area Postal Customer Council on September 27th.

Read More

Tick Tock: Holiday Season Deadlines for USPS Mail

Now that Thanksgiving has passed and we have all had our fill of turkey, it’s time to get those holiday cards and packages out to family and friends. Here are some deadlines to keep in mind as the USPS is expecting to deliver more than 15 billion pieces of mail between Thanksgiving and New Year’s Day. 850 million of those pieces are expected to be parcels which would be an increase of over 10% from last year. A great USPS website to visit is www.usps.com/holidaynews. It has holiday resources and even information on Santa Mail.

Read More