We all have tools that help make our jobs a little bit easier. Maybe its software or scheduling program, a binder with standing operating procedures, or a troubleshooting guide. Here are four handy tools every mailer should have in their toolbox:
Now that Thanksgiving has passed and we have all had our fill of turkey, it’s time to get those holiday cards and packages out to family and friends. Here are some deadlines to keep in mind as the USPS is expecting to deliver more than 15 billion pieces of mail between Thanksgiving and New Year’s Day. 850 million of those pieces are expected to be parcels which would be an increase of over 10% from last year. A great USPS website to visit is www.usps.com/holidaynews. It has holiday resources and even information on Santa Mail.
Informed Delivery gives mailers the opportunity to synchronize marketing campaigns with both a physical mail piece and a digital touch point.
If you’re not A/B testing your direct mail campaigns, find out why you should and how to get started.
