Effective July 12, 2026, the United States Postal Service (USPS) will be increasing postage rates. We do have some good news about the adjustments. The Retirement Authority has been eliminated to help keep the average rate increase at 4.8%. One more bit of good news is that the USPS is only allowed to raise rates one time per year. It appears that the increases will be taking place in July. I am using screenshots from Sharon Owens presentation from April 17, 2026.

The USPS has also "estimated" that the average increase per year will be 6.3% in July 2027, 4.9% in July 2028, and 4.7% in July 2029. This will give the industry an idea of what to expect for future adjustments and be able to plan marketing and postage budgets. Again, this is only an estimate, and final adjustments will not be known until April of 2027 2028, and 2029.

In a digital world overflowing with unread emails, physical mail demands attention. Adding a tip-on promotional product—a physical gift temporarily attached to a mailer with a glue dot—transforms ordinary correspondence into a high-response marketing vehicle. This strategy gives recipients a tangible reason to engage with your brand.

The United States Postal Service (USPS) has announced the details for the promotions for 2026. There are five promotions, along with two add-ons that can be stacked on top of of these promotions. Four of the 2026 promotions were available in 2025, while one new promotion has been added: "Catalog Insights".

We are well into September and it’s time to think about getting your packages shipped for delivery before the holidays. I am getting a jump on this year’s blog, thus you have plenty of time to purchase, wrap, box, and ship your gifts to arrive in time. Here are some dates to remember so your items arrive on time and at the best rates.

For those who mail catalogs, how does a 10% discount on your postage sound? The United States Postal Service (USPS) is starting a new promotion called the Catalog Insights Promotion and it gives a 10% discount on postage for catalogs only. The registration period starts this month on August 15, 2025, and ends on June 30, 2026. The promotion period is October 1, 2025, and ends on June 30, 2026. Not only is this the promotion with the largest discount, it is also the longest running promotion. Here is a link to the Catalog Insights Guidebook on Postal Pro.

*Please sit down and brace yourself before reading the rest of this blog.*

An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success.

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

The United States Postal Service (USPS) has announced the details for the promotions for 2025. There are five promotions, along with two add-ons that can be stacked on top of of these promotions.

We have been used to the United States Postal Service (USPS) raising rates every January and July as part of the USPS Delivering for American Plan. The plan details the steps the Postmaster General has put into place to make the USPS solvent within 10 years. We are currently finishing up with year three of the plan and the USPS is ahead of schedule.