How to Save on Postage in 2023

2023Promotions

The 2023 USPS Promotions Calendar has been published and a few changes to note from previous years. Four of the 2022 promotions are repeating again in 2023. The USPS also has added a couple of new promotions and those are the Reply Mail IMbA Promotion and the Retargeted Mail Promotion. In order to give the mailing industry time to set up the new promotions, those will be done later in 2023.

The promotions starting out in 2023 are the Tactile, Sensory, and Interactive Promotion, the Emerging and Advanced Technology Promotion, the Personalized Color Transpromo Promotion, and the Informed Delivery Promotion. I am going through the first four promotions in this blog and will provide information on the remaining two new promotions a little later in the year.

Tactile, Sensory and Interactive Mail Piece Engagement:

Registration opened back on December 15, 2022 and runs through February 1. The promotion runs from February 1st through July 31st. To qualify for this promotion a mail piece needs to engage though innovative use of paper stock, substrates, inks, interactive elements and finishing techniques. The promotion is for both Marketing Mail letters and Flats as well as First-Class Mail letters, cards, and flats. If you’re mailing out a First-Class postcard, don’t forget you can go up to 6” H x 9” W card and receive the First-Class Postcard Rate. You must mail the cards out as an automated barcoded mailing. The discount for this promotion is 5%. A link to the Guidebook and Resources is available here: https://postalpro.usps.com/promotions/2023-tsi

Personalized Color Transpromo:

As in the case with the Tactile promotion, registration opened on December 15, 2022 and runs through February 1st. The promotion runs from February 1st through July 31st. The Personalized Color Transpromo Promotion enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color marketing messages to improve connection to and response from customers. A 3% discount for personalized full color and consumer messaging and this year, mailers will receive an additional 1% discount by including reply mail (BRM/CRM) to collect customer responses. A link to the Guidebook and Resources is available at https://postalpro.usps.com/promotions/2023-PCT

Emerging and Advanced Technology:

The third promotion of 2023 registration is open March15th and through November 30th. The promotion dates are May 1st to November 30st. This promotion encourages mailers to add emerging technologies such as Enhanced Augmented Reality (AR), VR/MR, NFC Video in Print, or Multichannel Mail Integration with Video Assistants. This promotion is eligible for both Marketing Mail Letters and Flats as well as First-Class Mail Letters, Cards, and Flats. This promotion provides a postage discount of 3% if you use Enhanced Augmented Reality, Basic Integration with Voice Assistant or Mobile Shopping. You are eligible for a 4% discount if you use Advanced Integration with Voice Assistant, Video in Print Technology, Near Field Communication, Mixed Reality or Virtual Reality. A link to the Guidebook and Resources is available at https://postalpro.usps.com/promotions/2023-et

Informed Delivery:

The Informed Delivery promotion has a registration period from June 15th thru December 31st and the promotion runs from August 1st thru December 31st. The USPS is willing to give mailers who use an Informed Delivery omni-channel marketing campaign a 4% discount on postage. You must create an Informed Delivery campaign through the Portal, on the Business Customer Gateway, or submit your elements through eDoc submission and develop your campaign that meets best-practice requirements. An Informed Delivery Campaign may seem like a daunting task, but with the help of an experienced Mail Service Provider, the process can be a smooth one. Automation compatible Marketing Mail letters and flats and automated First-Class Mail letters, cards, and flats all qualify for the 4% postage discount. The Informed Delivery Campaign Guidebook and Resources information is currently not available. Once available, it will be posted at https://postalpro.usps.com/promotions/.

By utilizing USPS promotions, you can save postage while increasing your return on direct mail campaigns. It is a win-win and might even get you a promotion as well. Watch our on-demand webinar on these promotions to get more details: https://www.suttle-straus.com/free-webinar-postage-savings-opportunities-in-2023-with-new-usps-promotions

Happy Mailing,
Rob

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Rob Hanks

Rob Hanks

Rob Hanks is a inside sales representative at Suttle-Straus and has more than 25 years of experience in direct mail. Rob is a Certified Direct Mail Professional and a Certified Mailpiece Design Professional though the United States Postal Service and serves as the Industry Co-Chairperson for the Greater Madison Area Postal Customer Council. Rob enjoys the challenges of mailpiece design within postal regulations and helping clients save on postage costs.
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