3 Ways to Boost Your Event Marketing ROI

If you're like most marketers, exhibiting at tradeshows or conferences can gobble up a lot of your budget. When you're spending this kind of money on in-person events you have to look for every opportunity to boost your return on investment. Here are three bits of easy advice that can elevate your response rate at your next tradeshow or conference:

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Ideas for Client Gifts that Will Be Remembered

We're just two months away from the end of the year, which means it's time to start selecting holiday gifts for your clients and your employees. Everyone wants to make sure this money is well spent and that the gifts are appreciated and used. Here's some advice to steer you in the right direction:

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4 Unique Employee Recognition Ideas with Lasting Impact

Employee recognition programs aim to increase employee engagement, improve job satisfaction and reduce turnover. If they are done right as part of an overall company culture they can even show an impact on the bottom line. Here are some unique ideas for your company, based on the ways we recognize employees at Suttle-Straus:

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