8 Interior Design Trends for Your Office Walls

In today's job market, attracting and retaining employees is key to keeping your business running at its full potential. Since people spend the majority of their waking hours in the office, corporations are making it a priority to make their office spaces as welcoming and pleasant as possible for their staff and visiting guests. As you look to improve your office space, here are eight design trends to take advantage of:

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A Solution for Your 7 DAM (Digital Asset Management) Problems

We recently attended the Henry Stewart DAM conference in New York City and had the opportunity to chat with marketers using Digital Asset Management to organize all their images and collateral. DAM can solve a lot of problems by making assets accessible to all team members in a large company or network, but we uncovered a few challenges that DAM users are experiencing. Here are 7 DAM problems solved by an integration with a Marketing Resource Management platform:

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A Secret One-Two Punch to Combine Direct Mail and Email

Marketers know direct mail is a powerful channel to reach their customers and prospects. The DMA reports that direct mail response rates outperform all digital channels and continue to climb year over year. In their latest Response Rate Report, the DMA found the direct mail response rate was 4.9% for prospect lists and 9% for house lists in 2018. This is significantly higher than the previous year and the highest since the report started in 2003.

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"Tidying Up" Your Marketing for 2019



The start of a new year is a great reason to declutter and reorganize all aspects of your life, from your closet to your career. One of Netflix's hottest new shows is "Tidying Up" where Marie Kondo, the New York Times best selling author of The Life Changing Magic of Tidying Up, helps people part with their clutter and find joy in their belongings.

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The Top 5 Mistakes Made with FSI Marketing and How to Fix Them

It is likely that free-standing insert (FSI) deals are delivered to your home in the form of a weekly grocery shopper, whether or not you are a subscriber to your local newspaper. So why has this form of advertising persisted even though newspaper subscriptions have declined? Because it's still an effective form of mass advertising that delivers results for national brands and local stores alike.

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4 Ways Your Lobby Could Make a Better First Impression

When people enter the front door of your business, what impression do they get about your brand? Based on your lobby appearance you could seem "boring and bland" or "polished and professional." Your lobby should set the tone for your overall brand customer experience. It can also help with employee recruitment and morale. Here are four ways you can improve your lobby's aesthetic appeal with indoor business signage and custom graphics:

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