We have been used to the United States Postal Service (USPS) raising rates every January and July as part of the USPS Delivering for American Plan. The plan details the steps the Postmaster General has put into place to make the USPS solvent within 10 years. We are currently finishing up with year three of the plan and the USPS is ahead of schedule.

It’s that time of year, the holiday season is coming up fast and if you want to provide your employees or customers with a holiday gift, the time for ordering is now! Corporate gifting should be planned and ordered no later than October 30th to ensure plenty of stock and production time.

Christmas day is only 75 days away, so it is time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates.

Is your franchise marketing as part of the local community? You should be, either through cause marketing benefitting a local non-profit, or in partnership with your chamber of commerce or other community organizations.

The band Creed has a song which asks: "Can You Take Me Higher." Well this year the USPS is saying, "We can take you higher, much higher!"

With more than 20 years of experience designing print projects for Suttle-Straus and our clients, I've seen a lot of projects go "off the rails." Delays are often preventable and introduced in common spots in the life of a project. Here are my top tips to make sure your design projects run smoothly and efficiently:

When you are targeting a defined group of high-value accounts in an Accounts-Based Marketing (ABM) strategy, lumpy mail or bulky mail can be an effective tool.

The 2024 USPS Promotions Calendar has been published and there are a few changes to note from previous years. The biggest change for 2024 is the Emerging & Advanced Technology Promotion. Here is a link to the Promotions and Incentive Programs on Postal Pro and let's get into the details.

Buying print is not like buying any other kind of marketing product. Why? Because it is a custom-manufactured project based on your artwork, budget and marketing goals. Every project is unique due of the number of variables that come into play. It's the reason why most print products are not listed online with a flat price, unless they are a simple and standard format (like a plain business card or postcard).

As the Sonny and Cher song states, "the beat goes on," so guess what! Postage rates are increasing just like the last 3 plus years.