Mailers Alert: Mid-Year Postage Increase

As part of their new 10-Year Plan, the United States Postal Service (USPS) has filed for a mid-year postage increase for Market Dominated products. The increase averages 6.8% across First Class, Marketing Mail, Periodicals, Package Services and Special Services. Flat rate mail and Packages will have a higher average rate due to the fact they are not meeting the cost associated with delivery. The USPS call these products "under water."

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6 Reasons to Put Up Custom Window Graphics

Window graphics can quickly and affordably give the front of your company or storefront a new look. Custom printed graphics provide a more professional appearance than a haphazard sign placed with tape or messages written with window paint.

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Ready to Rebrand? Don't Make These Top Mistakes

Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:

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Personalizing Your Marketing with Location Data

Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.

Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.

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Fore or Five Swag Ideas for Your Next Golf Tournament or Outdoor Event

During the pandemic, many people have taken the opportunity to work on their golf game - we've heard from local clubs that rounds played in 2020 jumped 15-20% when compared to the previous year.

If your target customer or prospect is on the golf course regularly, then a promotional product can be a great gift to keep your branding top of mind. Here are four (fore!) or five ideas to get you started:

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