Business cards are small, but they are mighty. In fact, they may be the most overlooked piece of marketing material at your disposal. But this small item is the one thing that represents you at your first introduction to a new potential prospect, partner or employee. What impression does it give of you and your company?

Often the hardest part about running a local business is getting customers through the door. But once that hurdle has been passed, you can optimize your marketing to take every advantage to upsell a customer for an increased transaction total.

The pocket folder. It's a classic piece of marketing collateral that almost every company uses for representing their brand and distributing materials. But it can also be an overlooked area for differentiation for your business. Here are eight ideas for your next pocket folder design:

Cause marketing has been on an upward trend for the past decade as consumers continue to align their spending with their personal values.

A previous article discussed USPS Move Update standards and the ways to meet those requirements. I will be discussing Green and Secure Address Change Service (ACS) in this follow up blog. 

Unboxing videos have been all the rage on YouTube for the past few years. What is an unboxing video you ask? It's just like it sounds - people record themselves unboxing the latest gadget or toy and upload it to social media. Shoppers use them to get real customer insights on the products they are considering ordering online and toddlers find them a great source of entertainment. Here are some ideas to elevate your product packaging to play into this trend:

With the release of Bucky on Parade this month I've been inspired by 85 colorful badgers strategically placed around Madison. It's made me contemplate: "What is it about this animal that can inspire greatness in all of us, including marketers?" So if you want to be a badger, just come along with me... Here's five ways you can improve your marketing skills by thinking like a badger:

Businesses typically know what their existing customers “look like." By taking these demographics of their existing customer, which may include age, gender, children in the home with ages and/or gender, home value, income, length of residency or other data points, we can acquire a consumer mailing list with matching attributes.

Convenience is king when it comes to consumers, which is why almost every major restaurant franchise is investigating adding delivery to their operations in the near future.

Nearly 40 million people change their address every year, which means your mailing list can get inaccurate fast.