When you are targeting a defined group of high-value accounts in an Accounts-Based Marketing (ABM) strategy, lumpy mail or bulky mail can be an effective tool.

The 2024 USPS Promotions Calendar has been published and there are a few changes to note from previous years. The biggest change for 2024 is the Emerging & Advanced Technology Promotion. Here is a link to the Promotions and Incentive Programs on Postal Pro and let's get into the details.

Buying print is not like buying any other kind of marketing product. Why? Because it is a custom-manufactured project based on your artwork, budget and marketing goals. Every project is unique due of the number of variables that come into play. It's the reason why most print products are not listed online with a flat price, unless they are a simple and standard format (like a plain business card or postcard).

As the Sonny and Cher song states, "the beat goes on," so guess what! Postage rates are increasing just like the last 3 plus years.

An annual report delivers information back to a brand's supporters at the end of the year, whether they are shareholders in a for-profit company or donors to a non-profit. Shareholders want to see the financial results from the past year, plus the strategic plans for the next year. For non-profits, its an important opportunity to thank their donors and show the social impact of those donations on their supported causes.

Did you know there are only 9 weeks left until Christmas Day? This is not a drill! At Suttle-Straus we're in the middle of the holiday gifting season in the promotional products department, and if you have needs for this year we recommend having orders placed no later than October 31st-Nov 1st in order to guarantee arrival in time for the holidays.

Halloween decorations have been put up, stores have Thanksgiving and Christmas decorations filling the aisles and pre-Black Friday sales are ramping up, which means it is time to start thinking about sending off holiday letters and packages. Here are some dates to remember so your items arrive on time and at the best rates.

It's no secret that we all really love our pets! According to the 2023-2024 APPA National Pet Owners Survey, 66% of U.S. households own a pet, which equates to 86.9 million households. In 2023, a total of $147 billion in sales is projected to be spent on pets in the U.S.

It’s been four years since we attended our last HOW Design Live conference, and we were excited to hear it was in Nashville. A quick refresher, this is one of the top design conferences for creatives and Suttle-Straus sent three members of our Creative team on varying days throughout the week. We had the opportunity to see a variety of sessions by amazing speakers, including the first ever "HOW Women Lead" pre-conference. Here are the top three trends our team wants to share:

You're a new designer, fresh out of school, and you've just been assigned your first print job. Congrats! Now what? Before you rolodex your print production knowledge and excitedly overwhelm yourself with the thought of grommet binding or special UV coatings, revisit some basic considerations for a successful first go.

While this could be as simple as knowing who to contact, to something more specific like proper file setup for print-ready pieces, no detail is too small to overlook. Ease into the process with this broad overview and dig deeper with the resources linked here.