The 2021 Holiday Shipping dates have been released. The USPS no longer has Parcel Airlift Mail (PAL) and Space Available Mail (SAM) services available. I would advise that you ship out packages as early as possible as this year due to the Covid-19 pandemic, as people will do less traveling for the holidays. This means more packages will be in the mail stream. The dates to ship out packages to Military Bases is listed below.
The United States Postal Service (USPS) recently provided an update on their Informed Delivery program. More than 42.2 million users have now signed up for an account to get a view of what's coming to their mailbox each day. That's a 24% national household saturation rate. A total of 111,475 mail campaigns have been sent using the Informed Delivery add-on digital service.
The United States Postal Service (USPS) is helping mailers by increasing the maximum size of a presorted or automated First-Class postcard to 6 inches high by 9 inches wide. The new size goes into effect on August 29th, 2021 with the new postage rate increase.
It's back to school time and fall sports will be starting again soon. Students and parents take a lot of pride in their hometown. Here are some ideas for branded products to celebrate school spirit outside the standard t-shirts and sweatshirts found in most school stores.
The hiring marketing right now is tough. It is no longer enough to just put out a job listing online and watch the applications roll in. Job seekers currently have the upper hand and employers need to be on their "A game" to attract quality candidates for their open positions.
As part of their new 10-Year Plan, the United States Postal Service (USPS) has filed for a mid-year postage increase for Market Dominated products. The increase averages 6.8% across First Class, Marketing Mail, Periodicals, Package Services and Special Services. Flat rate mail and Packages will have a higher average rate due to the fact they are not meeting the cost associated with delivery. The USPS call these products "under water."
Corporate wellness programs have become a key part of a company's benefit offerings. After all, healthy and happy employees are more engaged and productive. Companies use health-related promotional products for their wellness programs in a number of different ways:
Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:
A non-profit's annual appeal is a critical campaign to sustain their good works. Here are six techniques you can consider that have led to improved results in recent campaigns: