Business success is often built on relationships. So when you want to show customers appreciation for past purchases and stay top of mind for future purchases, corporate gifting using branded promotional products can be a great idea.

Three things to remember when you are picking out a gift for your customers:

1. It's not about you. Just because you like something, doesn't mean your customers will. Sure maybe you hit the golf links every Sunday, but if most of your customers don't know how to swing a club, your golf gift will not be appreciated.
2. Don't buy junk. There's a lot of cheaply made promotional items out there that end up in a landfill. Choose quality items that will last and retain some kind of value.
3. Make it useful. The more useful the item is, the more brand impressions it will receive. If your client uses the item everyday, they will see your logo everyday. How great is that?

Keeping these in mind, here are some great ideas to use on your next customer gift:

Planning to exhibit at a tradeshow or conference means juggling a lot of tasks and project management. Here's a timetable to help you plan your company's presence at the next sponsored event:

Our Creative team was very grateful to have the opportunity to attend the HOW Design Live conference this year in Chicago. For those of you who may not know, this is one of the top design conferences for creatives. We wanted to share some of the common themes we noticed throughout the conference, as well as our overall experience and some recommendations.

In today's job market, attracting and retaining employees is key to keeping your business running at its full potential. Since people spend the majority of their waking hours in the office, corporations are making it a priority to make their office spaces as welcoming and pleasant as possible for their staff and visiting guests. As you look to improve your office space, here are eight design trends to take advantage of:

We recently attended the Henry Stewart DAM conference in New York City and had the opportunity to chat with marketers using Digital Asset Management to organize all their images and collateral. DAM can solve a lot of problems by making assets accessible to all team members in a large company or network, but we uncovered a few challenges that DAM users are experiencing. Here are 7 DAM problems solved by an integration with a Marketing Resource Management platform:

When you are starting a printing project, there are a lot of decisions to make. One important decision is whether you should print using a digital press or a traditional offset press. There are many variables to consider so let's review your options here:

Sales enablement can be defined as delivering tools into your salespeople's hands to help them be successful in the field.

Designing for printed material, big and small, has requirements that don’t apply when you are designing for the web or social media. Here are some of the common mistakes printers see when files are submitted for printing:

This week I'm writing from the 2019 International Franchise Association's Annual Convention in Las Vegas. Many of the agenda topics are around franchisor-franchisee relationships and how to keep franchisees engaged and enthusiastic about the brand.

Marketers know direct mail is a powerful channel to reach their customers and prospects. The DMA reports that direct mail response rates outperform all digital channels and continue to climb year over year. In their latest Response Rate Report, the DMA found the direct mail response rate was 4.9% for prospect lists and 9% for house lists in 2018. This is significantly higher than the previous year and the highest since the report started in 2003.