Business success is often built on relationships. So when you want to show customers appreciation for past purchases and stay top of mind for future purchases, corporate gifting using branded promotional products can be a great idea.
Three things to remember when you are picking out a gift for your customers:
- It's not about you. Just because you like something, doesn't mean your customers will. Sure maybe you hit the golf links every Sunday, but if most of your customers don't know how to swing a club, your golf gift will not be appreciated.
- Don't buy junk. There's a lot of cheaply made promotional items out there that end up in a landfill. Choose quality items that will last and retain some kind of value.
- Make it useful. The more useful the item is, the more brand impressions it will receive. If your client uses the item everyday, they will see your logo everyday. How great is that?
Keeping these in mind, here are some great ideas to use on your next customer gift: