Connecting to your Customers Through Branded Gifts

Business success is often built on relationships. So when you want to show customers appreciation for past purchases and stay top of mind for future purchases, corporate gifting using branded promotional products can be a great idea.

Three things to remember when you are picking out a gift for your customers:

  1. It's not about you. Just because you like something, doesn't mean your customers will. Sure maybe you hit the golf links every Sunday, but if most of your customers don't know how to swing a club, your golf gift will not be appreciated.
  2. Don't buy junk. There's a lot of cheaply made promotional items out there that end up in a landfill. Choose quality items that will last and retain some kind of value.
  3. Make it useful. The more useful the item is, the more brand impressions it will receive. If your client uses the item everyday, they will see your logo everyday. How great is that?

Keeping these in mind, here are some great ideas to use on your next customer gift:

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9 Themes from How Design Live to Inspire Creative Thoughts

Our Creative team was very grateful to have the opportunity to attend the HOW Design Live conference this year in Chicago. For those of you who may not know, this is one of the top design conferences for creatives. We wanted to share some of the common themes we noticed throughout the conference, as well as our overall experience and some recommendations.

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8 Interior Design Trends for Your Office Walls

In today's job market, attracting and retaining employees is key to keeping your business running at its full potential. Since people spend the majority of their waking hours in the office, corporations are making it a priority to make their office spaces as welcoming and pleasant as possible for their staff and visiting guests. As you look to improve your office space, here are eight design trends to take advantage of:

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A Solution for Your 7 DAM (Digital Asset Management) Problems

We recently attended the Henry Stewart DAM conference in New York City and had the opportunity to chat with marketers using Digital Asset Management to organize all their images and collateral. DAM can solve a lot of problems by making assets accessible to all team members in a large company or network, but we uncovered a few challenges that DAM users are experiencing. Here are 7 DAM problems solved by an integration with a Marketing Resource Management platform:

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A Secret One-Two Punch to Combine Direct Mail and Email

Marketers know direct mail is a powerful channel to reach their customers and prospects. The DMA reports that direct mail response rates outperform all digital channels and continue to climb year over year. In their latest Response Rate Report, the DMA found the direct mail response rate was 4.9% for prospect lists and 9% for house lists in 2018. This is significantly higher than the previous year and the highest since the report started in 2003.

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