Brand consistency helps improve the strength of a brand over time through increased awareness. In the eyes of your customers and prospects, a consistent brand instantly makes your company more:
But what activities help keep a brand consistent? Here are five exercises that should be done on an annual basis:
We're just two months away from the end of the year, which means it's time to start selecting holiday gifts for your clients and your employees. Everyone wants to make sure this money is well spent and that gifts are appreciated and used. Here's some advice to steer you in the right direction:
The trees are turning brilliant colors of orange, yellow, and red which means the holidays are right around the corner. That means it’s time to think about getting those holiday packages shipped out to arrive before Old Saint Nick does. We have a shorter holiday season with Thanksgiving being late this year, planning will ensure your holiday cards, letters, and packages will arrive on time.
Traditional and digital marketing do not have to be mutually-exclusive efforts. In a previous blog we shared 5 examples of how they have been used successfully together. Now I'd like to share some ideas specifically combining social media with print marketing.
It's back-to-school time! A great way to represent school spirit is to celebrate past and current students using custom printed graphic solutions.
Here are six ideas from local high schools that demonstrate how they show their school pride:
An annual treasured summer treat for me is attending a play in the woods at American Players Theater in Spring Green, WI. As a writer, I tend to gravitate towards the works of William Shakespeare because of his masterful worldplay.
Business success is often built on relationships. So when you want to show customers appreciation for past purchases and stay top of mind for future purchases, corporate gifting using branded promotional products can be a great idea.
Planning to exhibit at a tradeshow or conference means juggling a lot of tasks and project management. Here's a timetable to help you plan your company's presence at the next sponsored event:
Our Creative team was very grateful to have the opportunity to attend the HOW Design Live conference this year in Chicago. For those of you who may not know, this is one of the top design conferences for creatives. We wanted to share some of the common themes we noticed throughout the conference, as well as our overall experience and some recommendations.
In today's job market, attracting and retaining employees is key to keeping your business running at its full potential. Since people spend the majority of their waking hours in the office, corporations are making it a priority to make their office spaces as welcoming and pleasant as possible for their staff and visiting guests. As you look to improve your office space, here are eight design trends to take advantage of: