Last week I attended Brand ManageCamp in Las Vegas where 400+ marketers gathered to discuss branding best practices. Aside from picking up tips from the lineup of keynote speakers, I also popped across the street for a visit of Madame Tussauds wax attraction. Celebrities are masters of personal branding, so much so that some of them only need to go by one name - so among the 100 wax celebrity figures, I discovered some branding lessons to share:
It's back-to-school time, which means it's also back-to-sports time! The fall sport seasons are ramping up, so here are some ideas to celebrate your local team using custom printed graphic solutions.
Business cards are small, but they are mighty. In fact, they may be the most overlooked piece of marketing material at your disposal. But this small item is the one thing that represents you at your first introduction to a new potential prospect, partner or employee. What impression does it give of you and your company?
Often the hardest part about running a local business is getting customers through the door. But once that hurdle has been passed, you can optimize your marketing to take every advantage to upsell a customer for an increased transaction total.
The pocket folder. It's a classic piece of marketing collateral that almost every company uses for representing their brand and distributing materials. But it can also be an overlooked area for differentiation for your business. Here are eight ideas for your next pocket folder design:
A previous article discussed USPS Move Update standards and the ways to meet those requirements. I will be discussing Green and Secure Address Change Service (ACS) in this follow up blog.
Unboxing videos have been all the rage on YouTube for the past few years. What is an unboxing video you ask? It's just like it sounds - people record themselves unboxing the latest gadget or toy and upload it to social media. Shoppers use them to get real customer insights on the products they are considering ordering online and toddlers find them a great source of entertainment. Here are some ideas to elevate your product packaging to play into this trend: