Direct Mail

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Direct mail remains one of the most predominant marketing tools with over $46 billion spent annually. With the explosion of data and predictive analytics, direct mail has become the alpha channel for data-driven targeted marketing, differentiation, and personalization. Through our variable data printing (VDP) services, we are able to customize elements on individual mail pieces, from the recipient’s name to images, colors, and messages.

Direct Mail Infographic

Increase Response Rates with Variable Data Printing

Our variable data printing (VDP) capabilities allow for mass customization of your direct mail campaigns from one printed piece to the next, creating a personalized experience for each recipient.  The result is a piece of mail that directly speaks to each of your customer’s specific wants, needs, or challenges and increases their likelihood of taking action.  By partnering with us on our integrated consultative solutions, data services, and technologies, we are able to translate your marketing objectives into effective, customized direct mail campaigns.

A proud USPS Alliance partner

Being a USPS Alliance Partner allows us to drop ship mail to post offices throughout the country. With over 40% of the cost of every package attributed to postage, this allows us to provide cost-effective shipping and mailing while ensuring timely in-home delivery.

 

List acquisition

Our team can secure the most recent lists based on up-to-date demographics and targeted local postal route information. Using the acquired lists, we guarantee at least 93% accuracy to ensure your mail is successfully delivered to the intended recipients.

Data Management

With millions of moves happening throughout the US, maintaining an up-to-date contact list can be challenging. To ensure your data is accurate, our team regularly cleanses data using Delivery Point Validation, NCOA and Address Change Services.