Direct mail remains one of the most predominant marketing tools with over $46 billion spent annually. With the explosion of data and predictive analytics, direct mail has become the alpha channel for data-driven targeted marketing, differentiation, and personalization. Through our variable data printing (VDP) services, we are able to customize elements on individual mail pieces, from the recipient’s name to images, colors, and messages.
Increase Response Rates with Variable Data Printing
Our variable data printing (VDP) capabilities allow for mass customization of your direct mail campaigns from one printed piece to the next, creating a personalized experience for each recipient. The result is a piece of mail that directly speaks to each of your customer’s specific wants, needs, or challenges and increases their likelihood of taking action. By partnering with us on our integrated consultative solutions, data services, and technologies, we are able to translate your marketing objectives into effective, customized direct mail campaigns.