Franchise

Franchises big and small cite similar challenges when it comes to growing reach through marketing efforts.

“Our supply chain is just too difficult and costly to manage effectively.”

“We’re growing fast and our marketing team is struggling to keep up with demand.”

“Our marketing strategies aren’t generating results and we don’t have the budget to do more.”

If these sound familiar, it’s time to consider a better solution.

Suttle-Straus helps franchises plan, create and execute local marketing campaigns by putting powerful marketing tools directly in the hands of franchisees. Using the S4 Marketing Resource Center, corporate creative teams can create an array of branded design templates franchisees can personalize to create local campaigns that better resonate with their unique market while saving time and money in the process.

In addition to a suite of design tools, the S4 Marketing Resource Center also gives franchisees access to a variety of local mailing lists they can customize to target specific demographics of potential customers.

With a fully designed campaign approved and ready to execute, orders are processed, printed, kitted and shipped directly from our facility, decreasing time-to-market while ensuring accuracy with each order.

 

Direct Mail Infographic

Customize your message while keeping complete brand control

A centralized marketing resource center connects your corporate marketing team to the S4 system, making it easier than ever to exercise total brand control while giving franchisees the power to market to their local target.

Automate customization features for greater workflow efficiency. With S4, it’s easy to automate the content creation process allowing franchisees to adapt and dynamically assemble approved content within corporate controlled templates.

 

 Direct Mail Infographic

Measure the impact of your local campaigns

Track your marketing materials in-market to measure their impact on your bottom line.

Optimize campaigns to increase qualified leads

Franchisees can take advantage of local market insights to design their offer to resonate with their target.

Create branded templates anyone can customize

Your franchisees don’t need any design or software experience to create amazing campaigns. Our design tools are simple and intuitive. Whether it’s text, imagery, or formatting, S4 empowers everyone to create amazing marketing assets.

Corporate approval options ensure all campaigns meet brand standards

Worried about quality control? S4 makes it easy to implement a simple approval system that allows your corporate team to sign off on any projects before they’re ordered.

Keep up with the demands of rapid growth

Struggling to prepare marketing materials to support new locations? S4 makes it easy to bundle your new location marketing materials into kits. Simply edit the content to fit the new location and order your materials a couple of weeks in advance of opening day.

Increase the success rate of your promotions

Use the S4 MRC local market insight tools to target your ideal customer faster and more effectively than the competition. Track your offers and optimize future campaigns to see continual improvement over time.