Creating a New Approach for Your Next Appeal Campaign
Speakers: Theresa Aide and Karen Wenning
From efficient printing techniques, personalization, collection strategies, and digital marketing that runs parallel with your direct mail campaigns, we’ll provide advice on how you can elevate your next non-profit annual appeal campaign.
This Webinar will cover:
- How to use the information you have in your donor database to create a personalized approach
- How to combine direct mail with digital ads to create an omnichannel campaign
- Unique direct mail formats and print techniques that can help your appeal stand out in the mailbox
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