15 Proven Ways to Boost Your Direct Mail Response
Speaker: Paul Bobnak, Direct Mail Consultant
Cost: Complimentary, sponsored by Suttle-Straus
Direct mail is alive and well, but what still works in getting your target audience to pay attention, and then, to buy? The best place to start is by looking at what creative approaches and tactics succeed year after year.
In this engaging free webinar, you'll see market-tested campaigns -- straight from the mailbox -- that you can learn from to boost your direct mail efforts.
By the end of the hour, you'll have time-proven ideas that you can adapt and test, including:
- Envelope copy that results in opens
- Best practices for small or local mailers
- Incentives that drive response and loyalty
- Printing techniques that stand out in the customer's hands
About the Speaker:
Paul Bobnak is a direct mail consultant and freelance content writer. From 1998 to 2017, he reviewed thousands of marketing campaigns every year as director of Who's Mailing What!, the world's most comprehensive library of direct mail and email. He has created written and video content for Target Marketing, Total Retail, Printing Impressions, and NonProfit Pro. He also speaks about direct mail at various industry events, as well as to marketing, printing, and nonprofit groups.
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