Suttle-Straus, a commercial printing and marketing services provider in Waunakee, is hosting a complimentary webinar with Trish Witkowski, President of Foldfactory.com and Rock the Mailbox, titled “Marketing to the Generations.”
One of the greatest challenges facing marketers today is the management of customer relationships across generational boundaries. Many over the past decade have focused intently on Millennials— but will Millennial marketing strategies work on the next generation of young people that is fast approaching? Can companies attract and engage younger generations without alienating their Gen X and Boomer clients? Is there common ground between these groups, and are we underestimating the power and potential of the mature buyer? Trish Witkowski will bring the answers to these questions as well as inspiring examples, studies, and success stories.
Key takeaways from this event include:
- Gain an understanding of what is distinctly important to each generation, including up-and-coming Gen Z
- Learn B2B and B2C marketing tips and engagement strategies that work
- See powerful real-world solutions
Marketing to the Generations
Speaker: Trish Witkowski, President of FoldFactory.com
Date/Time: January 24, 2019 12:00-1:00 PM CST
Cost: Complimentary, sponsored by Suttle-Straus
Register here: http://www.suttle-straus.com/generations
About the Speaker:
Trish Witkowski is President of Foldfactory.com and Rock the Mailbox™. Trish has a specialized expertise in creative solutions and engagement strategies for direct marketing, and she helps companies find solutions that align with and support their marketing objectives.
A classically-trained designer with a Master’s degree in printing, Trish brings a unique and dimensional perspective to the conversation. Think: strategy + design + smart production. She searches the world for effective mail ideas, creative formats, marketing trends and tools. She assesses case studies and controls to determine what’s working and what’s not working and shares it with her audiences.
She is also a collector of engaging print samples. The term “collector” might be an understatement, actually. At nearly 20 years of collecting, she is the curator of the most exciting collection of folded print samples on the planet. She shares her findings with her clients and audiences, and also with thousands of loyal viewers on her popular weekly YouTube series “60-Second Super-Cool Fold of the Week.”
About Suttle-Straus (www.suttle-straus.com)
Suttle-Straus provides comprehensive marketing solutions that incorporate creative design, mailing, fulfillment, distribution, wide-format, and conventional and digital printing services. Our S4 Marketing Resource Center combines these services with cutting-edge technology that advances clients’ marketing abilities and speed to market. Through long-term, collaborative client partnerships, Suttle-Straus is able to continue producing quality products, exceeding expectations, and offering innovative products and services.