An old direct marketing rule says the likelihood of success for your campaign can be attributed to the list used (40%), the offer made (40%) and your creative choices (20%). While creative choices may have the smallest effect on the results, there are still best practices you can use to optimize your chances for success. Read the full article by Theresa Aide on Non-Profit PRO.

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out! These 5 ideas will instantly help your reader want to open your mail piece and review your carefully-crafted message inside. Read the full article by Theresa Aide on Non-Profit PRO.