The U.S. Postal Service recognized Suttle-Straus with an Innovative B2B Campaign Honorable Mention for their ability to create exceptional and innovative mail campaigns.
The USPS Next Generation Campaign Award is a yearly contest that recognizes innovative and effective Business-to-Consumer and Business-to-Business mail pieces that increase engagement using Informed Delivery, the USPS email preview of mail.
"New Year, New Ideas" designed and printed by Suttle-Straus was one of five Innovative B2B Campaign Honorable Mentions recognized at this year's National Postal Forum in Indianapolis May 5-8.
The Suttle-Straus entry was a folded New Year’s card that had 10 pockets with a different marketing resolution in each pocket. Read more about this project in our blog.
The submissions to The Next Generation Campaign Award showcased a multitude of engagement elements and their combinations, such as physical interactivity, multisensory experiences with scents and textures, colorful envelopes, uniquely shaped mail pieces, personalized messages, and keepsakes.
All the 2019 finalists and the honorable mentions can be viewed at www.usps.com/nextgenaward.