Ideas to Elevate Your Product's Unboxing Experience

Unboxing videos have been all the rage on YouTube for the past few years. What is an unboxing video you ask? It's just like it sounds - people record themselves unboxing the latest gadget or toy and upload it to social media. Shoppers use them to get real customer insights on the products they are considering ordering online and toddlers find them a great source of entertainment. Here are some ideas to elevate your product packaging to play into this trend:


Vortex Optics created this box for high-end, sensitive scope. The package needed to portray their brand, as well as the quality and value of the scope. The box is constructed of thick chipboard with a black, uncoated paper wrap. Printed with metallic inks, the tone on tone and sharp look of the logo really pops off the black background! The package also includes a black paperboard insert that covers the scope and has small pockets for operating manuals.


American Girl created glitter prewrap gift boxes for added sparkle during the holiday giving season. These were printed conventional with 4-color, then hit with gold and rainbow UV glitter.


This uniquely-designed box was a practical and impressive sales tool for promoting toothbrushes, floss, and gels - each contained in its own compartment. Printed 4 color process on 24pt C2S, this box was then die-cut, scored, and hand assembled. See the assembly.


This "Crunch Time" Survival Kit was designed to give to clients of EPIC Specialty Benefits during their busiest time of year. There are multiple "reveals" within the kit with something new after each fold or lift of the paper. The exterior and interior part of the package were produced on a 24pt C1S, while the belly band & tip on CTA was printed digitally on 80# Cougar cover. The package included products as well as a tip-on card with a survey link for the recipient to fill out for a chance to win a spa gift card. Watch it being created.

If you haven't given your product's box much attention, it might be time to step up your game. We now live in an "experience economy" where anticipation and opening the box is half of the fun of any purchase.

About the author

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Charlie Maring

Charlie Maring is a Sales Representative at Suttle-Straus. He has worked in the print, product design, and packaging industries for 30 years. With a background in sculpture and art, he especially enjoys using paper engineering to help clients find creative solutions to their marketing challenges. Charlie lives in Middleton with his wife and their two cars and pet motorcycle. Someday they might buy a canoe.
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Topics: Design, Print