Your team just spent weeks researching, designing, writing, and tweaking new marketing materials and are excited to roll them out to your end users. You add them to your distributed marketing platform, and they sit there unused for several weeks. What gives?
New software systems are great – when your team knows how to use them. When they don’t, one of two things typically happen (and in some cases, both):
Unfortunately, these aren’t always easy problems to fix once they’ve happened. Investing time and energy into training at the onset, can save you headaches down the road.
The Widen Summit is an annual conference aimed at helping businesses make better use of their marketing systems particularly through content and creative workflows.
Just like in years past, the 2015 Widen Summit was packed with valuable, actionable lessons for those in a variety of roles and industries.
Here’s a quick rundown of our top five takeaways just about any company can take advantage of to improve their marketing performance this year, next year and beyond.
This is part one of a 12-part blog series on making the most of your marketing resource management (MRM) system. Take a second and subscribe to our blog for email updates as we unveil the rest of our series over the next few weeks!
Whether you call it a MRM, a marketing resource center, or something else entirely, all of these systems help companies accomplish a crucial goal: Better control over marketing efforts across multiple locations.
But as helpful as these tools are, they’re only as good as the managers and administrators that keep them running smoothly. Whether it’s keeping users engaged, updating products, or making improvements to the features users rely on most, managing a marketing platform effectively can be a big task.
