Want feedback on your MRM system? Shadow users for insights.

Oct 24, 2016

If you’re looking for thorough feedback on your marketing resource management system, follow these helpful tips for shadowing users.

6 Ways to Build a Community Around Your MRM System

Sep 7, 2016

/ by Amy Galabinski

Building a community of users of your marketing resource management (MRM) system is simpler than you may think with these six ideas.

Optimizing Your Marketing Resource Management System's Landing Page

Aug 12, 2016

/ by Amy Galabinski

Get ideas for how to best use your MRM system's landing page to engage with end users and communicate key messages.

Help Franchisees Own Their Market With Local Marketing

Aug 2, 2016

/ by Amy Galabinski

Discover how franchises can be more successful with their local marketing to enhance the customer experience and build stronger brand loyalty.

Tips for Writing Effective Product Descriptions in your MRM System

Jul 12, 2016

/ by Amy Galabinski

Follow these tips to help keep your users engaged and well informed with detailed product descriptions in your marketing resource management system.

Discover ways to gather user feedback and take action

Jun 21, 2016

/ by Amy Galabinski

Learn how to gather feedback from your S4 MRC users and build an action plan, based on the results.

Refresh Your Marketing Library with New Collateral

May 24, 2016

/ by Amy Galabinski

Build your marketing library by asking yourself these nine questions to determine what collateral may be missing and what could still be created.

Auditing Your Marketing Collateral – When, How and Why

Apr 26, 2016

/ by Amy Galabinski

Whether your marketing collateral is stored in a network folder or a software system, if it hasn’t been reviewed lately, it may be time for an audit.

Maintaining an Accurate User List in Your Marketing Software

Mar 16, 2016

/ by Amy Galabinski

Whether using our S4 MRC or another software program where you have several users, it’s important to develop a plan for maintaining your user base.

Optimizing Roles and Permissions in your Marketing Software

Feb 18, 2016

/ by Amy Galabinski

Many marketers today rely on a host of marketing tools to help them create, distribute, and manage their marketing efforts. This may be in the form of marketing automation software, a brand management system, or any number of social following/sharing tools.

A lot of work goes into setting up these systems when they’re first implemented. However, the routine upkeep can sometimes fall short as more pressing priorities outweigh things like cleaning up data or reviewing permissions.

Blog Posts by Amy Galabinski