Traditional forms of marketing (TV, print, mail) and digital forms of marketing (email, social media, web) are not mutually exclusive – in fact, they are better together. Here are five ways traditional and digital can come together for amazing results:
Last week I attended Brand ManageCamp in Las Vegas where 400+ marketers gathered to discuss branding best practices. Aside from picking up tips from the lineup of keynote speakers, I also popped across the street for a visit of Madame Tussauds wax attraction. Celebrities are masters of personal branding, so much so that some of them only need to go by one name - so among the 100 wax celebrity figures, I discovered some branding lessons to share:
With the release of Bucky on Parade this month I've been inspired by 85 colorful badgers strategically placed around Madison. It's made me contemplate: "What is it about this animal that can inspire greatness in all of us, including marketers?" So if you want to be a badger, just come along with me... Here's five ways you can improve your marketing skills by thinking like a badger:
Trade shows and conferences are a still a key strategy in most business-to-business marketing plans, and they take up a large portion of the marketing budget because they have the highest cost per lead of any marketing activity.
The first day on a new job is always stressful. Employers can make it easier on new recruits by providing them with the tools they need to get up to speed quickly and feel like a member of the team from the moment they walk in the door. Here are six best practices for employee onboarding that help communicate your company culture:
