In June 2016, three team members from Suttle-Straus attended the Franchise Consumer Marketing Conference (FCMC) in Atlanta, Georgia. As a vendor sponsor of the event, Karen Wenning, Amy Galabinski, and I enjoyed meeting the franchisors and having insightful conversations about their marketing successes and challenges.
With 2016 approaching, it’s time to reflect back on some of the most popular blog articles and videos of the last year. From creative design to mailing to sneak peeks of our team in action, see what others found to be the most enjoyable and beneficial content from Suttle-Straus.
Tension is an inherent part of franchising. Franchisors want to maintain standards and preserve the brand while franchisees want autonomy and the freedom to run the business their way.
Ever wonder why some companies get tons of attention despite an average presence at the trade show or conference? There is a good chance the booth is just the tip of the iceberg. The real magic happens behind the scenes.
Smart sponsors don’t wait until the day of the event to engage. They warm leads up weeks before the doors open and stay engaged with the biggest opportunities well after everyone goes home.
The FCMC is one of just a handful of annual events that bring franchise marketers together to share successes, solve problems and give those with great ideas a soapbox to stand on. But as with any conference, it can be tough to take insights and advice and turn them into a real-life action plan back at the office.
Despite ecommerce’s steady growth, most companies still rely on driving customers into actual stores.
Reaching people on the ground requires a smart approach to local marketing––a task quickly becoming more digitized every day.
