The USPS just announced that postage prices are going up in January 2018. Read this article to find out how much more a forever stamp will cost you.
Read More
How to Get the Most Out of Informed Delivery Campaigns and Reporting
Ride along images/URLs are a great way for mailers to interact with recipients. Data gained by tracking click-throughs give mailers insights to improve offers.
Read More
5 Things to Look For in a Transactional Mail Vendor
The printing and mailing of bills and statements, known as transactional mail, isn’t the sexiest side of business, but it's important and the stakes are high.
Read More
New to Direct Mail? Follow These 6 Simple Guidelines to Get Started
Sending a mailing without fully thinking it through can be disappointing and costly. Consider these six tips before starting any direct mail campaign.
Read More
Informed Delivery–A Mailer's Perspective
Informed Delivery gives mailers the opportunity to synchronize marketing campaigns with both a physical mail piece and a digital touch point.
Informed Delivery–See What’s in Your Mailbox Before it Arrives!
The United States Postal Service unveiled Informed Delivery at the National Postal Forum in Baltimore Maryland. Here is what it is, what the benefits are, and how to sign up for free.
Read More
The Why and How of A/B Testing Direct Mail
If you’re not A/B testing your direct mail campaigns, find out why you should and how to get started.
Letter vs Self-Mailer: Which is Right for Your Direct Mail Campaign?
Learn the difference between letter mailers and self mailers, when to use each, and tips to make the right format choice for your next direct mail campaign.
Read More
Applying Variable Data Printing to 7 Real-World Applications
Variable Data Printing (VDP) is a convenient way to print customized materials digitally. Thanks to a host of new technologies, VDP is becoming more and more common, which means print marketing is able to keep pace with the personalized experiences people now have when visiting websites online. With VDP, elements such as text, graphics, and images can be changed from one printed piece to the next.
What is Informed Delivery & What Does it Mean for the Future of Direct Mail?
Learn about informed delivery from the USPS and how companies can take advantage of the program when designing their next direct mail campaign.
Read More