Academic Outreach – Educating Future Marketers In Direct Mail

Oct 16, 2018

The United States Postal Service (USPS) has developed a new program called Academic Outreach. The purpose is to engage future marketers and showcase the power of direct mail. The USPS has recruited the nationwide network of Postal Customer Councils (PCCs) to assist with rolling out the program. The program was introduced in May at the National Postal Forum, but was brought to the forefront during the National PCC week in September. Madison Postmaster Paul Nistler and I presented the program to the Greater Madison Area Postal Customer Council on September 27^th.

USPS Move Update Standard: More of What You Need to Know (Part 2)

May 30, 2018

/ by Rob Hanks

A previous article discussed USPS Move Update standards and the ways to meet those requirements. I will be discussing Green and Secure Address Change Service (ACS) in this follow up blog.

Frequently Asked Questions about Direct Mail Lists

May 4, 2018

/ by Karen M. Wenning

Businesses typically know what their existing customers “look like." By taking these demographics of their existing customer, which may include age, gender, children in the home with ages and/or gender, home value, income, length of residency or other data points, we can acquire a consumer mailing list with matching attributes.

USPS Move Update Standard: What You Need to Know

Apr 23, 2018

/ by Rob Hanks

Nearly 40 million people change their address every year, which means your mailing list can get inaccurate fast.

Cool Ways to Use Variable Data Printing To Improve Your Marketing Results

Mar 28, 2018

/ by Maeghan Nicholson

Marketing today is all about personalization. Immense amounts of data is collected every day about people and their lifestyles, habits and purchases. You can use this data to market to an individual so specifically it may be downright creepy.

How to Save on Postage for Your Next Mail Campaign

Mar 14, 2018

/ by Rob Hanks

As the United States Postal Service (USPS) continues to raise the price of postage, many marketers are looking for ways to save on their postage costs. Here are 4 ways you can cut the cost of your direct mail campaigns:

4 Tools Every Mailer Needs To Have In Their Toolbox

Jan 10, 2018

/ by Rob Hanks

We all have tools that help make our jobs a little bit easier. Maybe its software or scheduling program, a binder with standing operating procedures, or a troubleshooting guide. Here are four handy tools every mailer should have in their toolbox:

Tick Tock: Holiday Season Deadlines for USPS Mail

Dec 12, 2017

/ by Rob Hanks

Now that Thanksgiving has passed and we have all had our fill of turkey, it’s time to get those holiday cards and packages out to family and friends. Here are some deadlines to keep in mind as the USPS is expecting to deliver more than 15 billion pieces of mail between Thanksgiving and New Year’s Day. 850 million of those pieces are expected to be parcels which would be an increase of over 10% from last year. A great USPS website to visit is www.usps.com/holidaynews. It has holiday resources and even information on Santa Mail.

New Postage Rates for 2018 – Some Go Up and Some Go Down

Nov 22, 2017

/ by Rob Hanks

The USPS just announced that postage prices are going up in January 2018. Read this article to find out how much more a forever stamp will cost you.

How to Get the Most Out of Informed Delivery Campaigns and Reporting

Oct 23, 2017

/ by Rob Hanks

Ride along images/URLs are a great way for mailers to interact with recipients. Data gained by tracking click-throughs give mailers insights to improve offers.